vs
Ivory Coat dog food

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Originally an Aussie company, Ivory Coat was bought by The Real Pet Food Co in 2017, an international company dubiously described as “some of Asia Pacific’s leading investors.”

For dogs with allergy issues, Ivory Coat’s ingredient list is clear as mud. They’re regular users of ‘and/or’ – not very reassuring if old mate can stomach red lentils but breaks out in hives after a mouthful of field peas. The same goes for ‘salmon oil and/or canola oil’: both really different in terms of nutrition and quality.

Most of Ivory Coat’s ingredient lists include a palatant… which could be pretty much anything. If they’ve chosen to omit a name, it’s likely something low-quality or unappealing to the average ingredient-conscious Aussie.

Compare this to Scratch, choc full of whole ingredients your dog actually wants to eat, down to the exact percentage.

Scratch Logo
100% Independent & Aussie Owned by Hosen Capital (China)
Leading. Shows how much we use of ingredient, and why
Human-grade, 100% Aussie meat Unclear
Fresher food, delivered free Sells through stores
4 of us ready to chat Minimal
Donates 2% of all revenue. Only B-Corp dog food in Aus Public co. & profit-focused
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464102

Compare the food

Dog food bag: Kangaroo
Scratch recipes
Ivory Coat dog food bag
Ivory Coat recipes

Damn good grub 😉

Scratch box

See why over 25,000
Aussie dogs have switched to Scratch

Puppy eating food

Better for your dog

Tons of Aussie meat, whole veggies, healthy oils, and extra vitamins for a resilient gut, shiny coat and tough immune system.

Dog Food Meat

Meat from local, more sustainable sources

Scratch contains more meat than just about any kibble in Australia.

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Whole Aussie vegetables with max. nutrition

Most pet food ingredients are powdered from China. Scratch is up to 97% Australian whole ingredients.

Made fresher than store-bought food

Our direct to you model puts freshly-made food in your dog’s bowl – not bulk stuff made months ago.

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Avoid skin & gut problems later in life

High fibre to promote beneficial gut bacteria, and high quality low-allergen proteins.

Salmon Dog Food

Healthy brain development

With plenty of DHA from Australian salmon oil.

Puppy Dog Food

Easier for you

Skip the stores and get your dog’s food direct from Scratch. With warehouses around the country, your dog food ships free and fast, with complete flexibility.

Free Delivery

Free shipping to most of Australia

Scratch ships free on subscription. If anything comes up or if you want to mix feeding, you have instant control.

Dogs

A personalised feeding plan as they grow

Take the guesswork out of feeding with their personalised feeding plan and dashboard as they grow.

Chat

Speak to the people who make your dog food

We’re sure they’re nice but those big dog food giants are so hands off! We know your pup from the start.

Dog Food Subscription

Money back if they’re not into it

Occasionally we meet a pup we can’t win over. You’re covered if your little mate is threatening a hunger strike.

Dog

Set from pup through to old gal

All Scratch recipes are 100% nutritionally complete for puppies and adult dogs. We’re in this for the long haul.

Dog Food Donations
Plus, we donate 2% of every order

to Australian environmental & dog welfare initiatives

Dog - Ziggy

“It’s the only food that the dogs did better on than raw”

Dog - Alyssa, Duke's Mum

“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!! Now onto the customer service. Hands down THE BEST, customer service around!”

Dog - Amanda, Loki's Mum

“We came across scratch and we haven’t looked back! Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.

A clean bowl every meal.”

It's not just dogs that love it

From world champion surfer Mick Fanning investing in Scratch, to news spots around Australia, we're not alone in wanting better food for Aussie dogs.

Mick Fanning Dog

Surfing legend Mick Fanning has entered into the dog food business after investing in a trendy grain-free product that helped his pooch Harper.

Read more

Channel 9 dog food industry

In a horribly deceptive and broken market, Scratch has launched its fresher, healthier and more ethical food for Australia’s 4.8 million dogs.

Sold online and delivered via a personalised subscription, Scratch takes out dog food’s large retail margins and puts it into the recipe, spending up to 50 per cent more on Australian ingredients (no artificial preservatives or dodgy meats).

Subscription usually sucks. Ours is built with total flexibility.

How Scratch Works

Growing pup? Easily calculate their feeding as they develop. Mix-feeding? We'll help you adjust for that. Change of schedule? No worries. Bring your delivery forward, skip a box, get it delivered to your holiday destination on the moon. You're in control.

Full control over if, when or what food you want
Two freshly sealed 4kg bags at a time
Money back if your pup isn’t into it
Free delivery to metro areas
See our suggested diet for your pup