Dog Food For Fussy Dogs - Scratch

Dog Food For Fussy Eaters

We want to make fussiness a thing of the past.

We started with great-quality ingredients. A model of freshly made & delivered food. And if it still doesn’t work out, a risk-free moneyback guarantee.

Scruffy dog

Have you got a picky eater?

Fussy dogs are rough – and rampant! It seems like every second dog out there is unimpressed by their daily meal.

Money down the drain, kibble in the bin, another bowl of grub untouched… yeah, we’ve been there. So we decided to put a stop to it.

Read more about our kibble philosophy

Scratch has got your fussy dog sorted.

Forget bland, tasteless kibble that goes stale in your dog’s bowl. Scratch is specially made dog food for fussy eaters, thanks to:

ingredients-meat illustration

Loads of human-grade, high-quality meat.

Scratch only uses premium, Australian animal protein from human-grade abattoirs. And we spend 40% more on better quality ingredients!

oil illustration

Healthy, delicious oils.

Salmon, coconut, you name it. We mix through a stack of healthy oils that add a little fine dining to old mate’s meal – plus keeps them in schmick condition.

bowl illustration

Every bag is fresh.

No more bulk bags made ages ago — you’ll receive two freshly-sealed 4kg bags of the best dog food, made for your little mate.

Sure, Scratch is tasty. But it’s really healthy too. 🥬

  1. PLENTY of lean, high-quality protein from the best possible Australian meat
  2. ENERGY from animal fats, not carbs.
  3. NO preservatives and no added colours or flavours
  4. NO processed soy, corn, cellulose, wheat and low starches
  5. WHOLE ingredients as much as possible
  6. NOTHING grouped, disguised or hidden
  7. PLENTY of healthy oils with a variety of Omega-3 sources
  8. EVERYTHING your woofer needs not just to sustain them, but to help them thrive
See How Long a Box Would Last Your Pup
Dog eating food on table

Trying Scratch is risk free with a 100% moneyback guarantee.

We offer a 100% money-back guarantee on your first box (limited to one box only). That makes it the perfect dog food for picky eaters.

Scratch is only full of the good stuff, so if you sign up, transition your dog over and they’re still not into it, just let us know and we’ll refund the full cost of your first box for you. 🪄


Learn more about your dog’s plan

With three delicious recipes for every dog

Turkey, Beef & Lamb

From $83 PER 8kg

Our most popular option for dogs of all ages - even large breed pups.

Sensitive Kangaroo

From $94 PER 8kg

For any woofer that can't seem to shake tummy, skin or joint issues.

Pasture-raised Lamb

From $92 PER 8kg

Clean, mean recipe full of hypoallergenic lamb and some nutritious ancient whole-grains. Great for very active dogs.

Still not eating? Some tips for the tough cases ⬇️

Dog treat bag

Try a food topper.

Some really fussy dogs might need a bit more enticing. A food topper is a great way to keep feeding them a nutritious main meal, with a bit of bonus flavour.

We’ve had some great success with fusspot dogs by adding a bit of warm water, and letting the kibble soak! This really brings out the aromas and can help spice up the food. Or for a bigger flavour step-up, you could try a spoonful of:

ingredients-meat illustration

Fresh meat, raw or cooked to your dog’s preference.

oil illustration

Bone broth, yoghurt or sardine oil.

treats illustration

Healthy treats crumbled over the top.

Or the 15-minute rule!

Having structure and rules surrounding mealtime is really helpful for fussy dogs.

It’s recommended never to leave their meal down longer than 15 minutes, and especially never to pop down something ‘boring’ (i.e. plain kibble), and when they refuse it, don’t immediately offer something more tempting. To follow the 15 minute rule:

scratch-box illustration

Pop your dog’s healthy dry food down for 15 minutes.

bowl illustration

After 15 minutes, remove the bowl, no matter how much has been touched (or untouched!).

teeth illustration

Don’t feed your dog anything (treats included!) until their next meal. Give their bowl of kibble back – rinse and repeat as necessary!

Dog Food Donations
Plus, we donate 2% of every order

to Australian environmental & dog welfare initiatives

Dog treat bag

Try a sample!

Sample packs of our three recipes are $9.

You’ll receive a $9 coupon in your email at purchase, so if your fussy dog does end up enjoying one of our recipes, you’ll have $9 off a box when you place your first order.

Buy a sample

What our fussy customers have got to say –


Pawesomely tasty!

We have a year old Bernedoodle who is an extremely fussy eater and has a sensitive tummy. We can’t tell you how many different kibbles we went through that would always be left in her bowl. Scratch is the only food that that she licks the bowl clean with!

Max dog

Best dog food out there

Absolutely love this dog food. It’s not only healthy for your dog, but your dog will love it too! My dog is fussy, but since using Scratch he has been a different dog. Definitely recommend Scratch.

Instant winner for my typically fussy boy!

I came across Scratch and became convinced that these guys were trying to make a difference in the pet food space. But the real hurdle would be the food and whether Stitch would eat it! Well he LOVED it! So I think it is safe to say that we are both pleased with Scratch, and will definitely continue to buy it!

4.9/5 Average Rating from
over 40,000 Aussie dogs

See the change
in your dogs

Get Started

Build your dog's personalised
feeding plan.

Want to know more about fussy dogs?

There’s no single cause for picky eaters. Some dogs are just born that way!

Other picky eaters are created. We love our dogs, so if they’re not fussed on a food it’s easy for us to rush in and give them something more tempting. This very quickly teaches a dog that to get dessert, they just need to refuse dinner – whoops!

First, make sure you’re feeding a good-quality dog food that your dog will actually want to eat. Not all kibble is made equal.

Next, introduce some structure around mealtime like the 15-minute rule.

Some puppies grow out of fussy eating, just like some toddlers do. But if you’ve given in to their fussiness a bit too often, you can accidentally create an even fussier adult. 😶

It’s best to treat a fussy puppy like a fussy adult. Feed them a high-quality puppy food and keep boundaries around mealtime.

Lots of dry dog food is made in bulk, months ago, and kept on a shelf for ages before it makes it into your dog’s bowl.

Combine that with low-quality meat and you’ve got a pretty unappealing meal. We’d turn our nose up to it too!