Kibble that puts dogs first
We developed a leaner, meaner business model that lets us make a whole different class of food for dogs.
We developed a leaner, meaner business model that lets us make a whole different class of food for dogs.
Our most popular food, this high-protein recipe is designed for dogs of all ages, including those large breed pups.
Our high-protein fish dish for sensitive and senior dogs that’ll go easy on their guts.
Delicious single-protein food with plenty of pasture-raised lamb and whole, healthy grains. Great for very active dogs.
Our original game-changer and the best thing if they can’t seem to shake tummy & skin problems on any other food.
No filler here. No processed grains and corns that make your dog declare it’s turned paleo. Just all the premium meat and vegetables they could ever need in the one box.
Locally and sustainably sourced from Australia. No dodgy bits. Just high protein dog food to keep you pup up and at it all day long, and your senior dog from putting on the pounds.
No sneaky names and hidden surprises – just the real deal. When we say ‘roo’ we mean ‘roo’. That along with goodies like pumpkin, turmeric, and chickpeas, our dog food sounds just like your shopping list.
Salmon, coconut, you name it. We mix through a stack of healthy oils high in DHA to give your puppy strong brain development & senior dog a shiny coat in those twilight years.
A healthy dose of supplements to top off an already drool-worthy recipe. Formulated with an animal nutritionist, Scratch is 100% nutritionally complete for all life stages.
Gotta keep those pipes flowing, hey? All of our recipes are naturally rich high fibre dog food to promote good digestive health and boost the immune system. Say goodbye to runny tummies and hello to perfectly firm number 2s.
Stores discount so often because most kibble is made for efficiency. We changed how dog food is done, focusing on quality first.
Having the right mix of Omega 3 and 6 helps get that salon shine. We make and ship fresher food so nutrients don’t go stale sitting on the shelf for months.
Avoid the carb coma after every meal with the perfect mix of protein, healthy fat and fibre to keep blood sugar levels even. They’ll always be ready to rumble.
Fibre from whole vegetable ingredients helps to keep your pooch regular and can help naturally express anal glands. Expect well formed and easy to pick up poops that don’t stink from crap ingredients.
If your pup is eating something that does not agree with them they can have bad breath, stinky ears and farts that clear the room. With immune and digestion working, it’s all roses!
Avoid common allergens like chicken and improve their gut health to reduce inflammation and free up those joints. You’ll be amazed at what sensitive stomach dog food does to their energy and happiness.
The best medicine is getting a healthy weight as soon as possible with our personalised feeding guides. Next is making sure inflammation from any bad food ingredients is eliminated. Finally, Salmon Oil is packed full of Omega 3.
We set out to design the single best kibble for dogs by cutting out all the middlemen and spending more on the ingredients that help your woofer to thrive.
Our dry dog food recipes are delicious (4.95 average rating), 100% nutritionally complete for puppies through to senior dogs and come in grain free dog food and ancient grain options. We even have a large breed dog food recipe for the big fellas. We think it’s the ultimate dog kibble.