In a horribly deceptive and broken market, Scratch has launched its fresher, healthier and more ethical food for Australia’s 4.8 million dogs.
Sold online and delivered via a personalised subscription, Scratch takes out dog food’s large retail margins and puts it into the recipe, spending up to 50 per cent more on Australian ingredients (no artificial preservatives or dodgy meats).
Since 2018, our fight for transparent labelling & healthier dog food has been featured in:
We’re famous around the dog park for our 8 rules to better grub:
1. PLENTY of lean, high-quality protein from the best possible Australian meat
We only use animal protein from the human-food supply chain. No ‘pet food meat’ here.
2. ENERGY from animal fats and protein, not carbs
Typical kibble is 45-60% carbs. Scratch kibble starts from 32.5%.
3. NO chemical preservatives and no added colours
No bulk bags made ages ago — you'll get 2 freshly-sealed bags made for your little mate.
4. NO processed soy, corn, cellulose, wheat and low starches
We avoid causes of so many skin and tummy issues that send the immune system wild.
5. WHOLE ingredients as much as possible
No filler here. Whole ingredients keep more nutrients and reduce free-radicals.
6. NOTHING grouped, disguised or hidden
Australian dog food is unregulated(!). Yep. We’re the only brand to disclose ingredient %’s.
7. PLENTY of healthy oils with a variety of Omega-3 sources
Salmon, coconut, you name it. We mix through a stack of healthy oils high in DHA.
8. SUSTAINABLE approach to business and the produce in our food
We’re a proud B-Corp, donating 2% of revenue & working with the most ethical suppliers.
Healthy dog food, supported by Dr. Sam
Our food and customer service is supported by our in-house vet - Dr. Samantha Rulli.
Dr. Sam’s here to help answer your questions on dog nutrition and share nuggets of wisdom on making your dog’s nuggets nicer. She joins our dog food nutritionists plus our co-founder and resident dog food nerd Doug to round out our dream team of experts in dog health.
Join the 50,000 dogswho’ve gone from globo-dog-foodto 100% independent Scratch
“We came across scratch and we haven’t looked back!
Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.”
- Amanda, Loki's Mum
“Mack is a staffy with skin and food allergies, so you can imagine how happy I was to find a dog food with NO chicken listed in the ingredients.
I’m very happy with Scratch, and so is Mack!!”
- Cheryl-ann, Mack's mum
“We’ve been using scratch for just over 2 weeks and she’s already itching less and skin texture improved dramatically and her stomach and bowel movements have settled!”
Jade - Willow’s mum
“His fur looks glossy and is growing in places where he has always been a bit bald, no more itching, and his poops are so healthy. The feeding cost per day is very reasonable too.
As a vet nurse, I appreciate the transparency of the ingredients and that there is no useless filler. We’re very happy with Scratch!”
- Sarah, Rocky's Mum
“Had tried a couple of good quality brands but was recommended Scratch by a friend. Amazing difference! No more smelly or runny poo and they love it. I am so glad we decided to have one more attempt at a change “
- Hayley, Leo & Lexi's mum
“Our Beaglier Daisy has always had a sensitive stomach or so we thought. Buying Scratch was hands down the best thing we have ever done for our dogs and i cannot recommend their products enough.”
- Ryan, Daisy & Duke's dad
“My two staffies will finally eat dry kibble!
Happy dog mum 🙃”
- Rebecca
“Scratch was the first time I’ve seen her excited for dry food. She’s been on it for a little while now and she still loves it
And I love it because it’s reasonably priced, and gets delivered to my door!”
- Caitlin, Millie's mum
“My fussy terrier just loves Scratch biscuits and is now unimpressed by anything else.
And my Great Dane, well he Loves Everything, but I want to be sure it is good food for him.”
- Heather, Duke & Clifford's mum
“It’s the only food that the dogs did better on than raw”
- Ziggy
“I cannot believe the difference in Scout our Frenchie since changing to Scratch…
Thank you Mike and Doug for creating scratch for our fur babies. You certainly have us for life”
- Krystal, Scout's Mum
“My Pugalier is 16 this year. She’d lost a certain amount of spark. Since feasting on Scratch she has seemed to lose years!”
- Rhiana
“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!!
Now onto the customer service. Hands down THE BEST, customer service around!”
- Alyssa, Duke's Mum
“Turns out, our puppy IS food motivated, when he actually LIKES the food! Scratch has made training him so much easier”
- Tegan, Rory's mum
“Changing to Scratch was the best decision we ever made for our puppy Murphy. We had tried so many different brands and all of them left him with an upset stomach.”
We do more than just your dog’s brekki and dinner here. Check out our small-batch all-natural treats, exclusive accessories, toys and collabs with the best dog brands around the world.
See the change in your dog
Find out what recipes we think are best for your dog and build their personalised feeding plan.
