Honestly good dog food 🐶

Healthier kibble you can trust—delivered direct. Scratch is the game-changing new breed of Australian dog food that puts dogs and the planet first.

Is your dog's food up to Scratch?

4.9 out of 5
average rating

Aussie-made &
100% Independent

Dog Food Meat

Whole, Aussie ingredients.

Dry dog food, but not as you know it. With no stores and less mark-ups, we spend up to 45% more on sustainably-sourced Aussie produce.

One chomp and your dog's old diet will feel like junk.


Made fresher on subscription.

Your dogs will get a personalised nutrition plan tailored to their health needs.

No more bulk bags made ages ago — you'll receive two freshly-sealed 4kg bags of the best dog food, made for your little mate.

Free Delivery

Delivered to you.

We'll deliver it straight to your door as often as your dog needs, with total control on your end.

Sit back, relax and let the kibble roll in or step in and adjust—free delivery* either way (carbon neutral too!).

Bags of Scratch dog food

3 amazing recipes,
from pup to old gal

Raising a dog is an important gig. That's why Scratch is the perfect mix of protein, healthy fat and fibre to keep blood sugar levels even throughout the day—giving your pup plenty of mischievous energy. 👌

Dog health is our jam. From growing bones to achy joints, our recipes are nutritionally (and emotionally) complete for dogs of all life stages.

Has your dog gone gluten free? No problem. Are runny poos ruining your walks? Challenge accepted. Got a fussy floofball? We'll win em over'.

Whatever the issue, jump on live chat and speak directly to us (we're the ones who actually make the food, not corporate overlords). And if your dog doesn't love it, we'll give you your money back.

Dog - Ziggy

“It’s the only food that the dogs did better on than raw”

Dog - Alyssa, Duke's Mum

“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!! Now onto the customer service. Hands down THE BEST, customer service around!”

Dog - Amanda, Loki's Mum

“We came across scratch and we haven’t looked back! Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.

A clean bowl every meal.”

Australia’s best dog food for brekki. 100% natural treats for lunch.

Once you're running with our pack, your dog will gain access to our small-batch, 100% natural treats like our beef jerky for dogs.

Throw in exclusive accessories, toys and collabs with the best dog brands around the world and you're set.

Treat yo' dog

It's not just dogs that love it

From world champion surfer Mick Fanning investing in Scratch, to news spots around Australia, we're not alone in wanting better food for Aussie dogs.

Mick Fanning Dog

Surfing legend Mick Fanning has entered into the dog food business after investing in a trendy grain-free product that helped his pooch Harper.

Read more

Channel 9 dog food industry

In a horribly deceptive and broken market, Scratch has launched its fresher, healthier and more ethical food for Australia’s 4.8 million dogs.

Sold online and delivered via a personalised subscription, Scratch takes out dog food’s large retail margins and puts it into the recipe, spending up to 50 per cent more on Australian ingredients (no artificial preservatives or dodgy meats).

Better for your pup
and the planet

Your dog food goes further, with 2% of Scratch revenue donated dog welfare & climate change action

From the supply chain right to your front door, we're shaking up the dog food industry one decision at a time.

How we do things