“It’s the only food that the dogs did better on than raw”
Honestly good dog food 🐶
Healthier kibble you can trust—delivered direct. Scratch is the game-changing new breed of Australian dog food that puts dogs and the planet first.
Is your dog's food up to Scratch?4.9/5 Average Rating
Whole, Aussie ingredients.
Dry dog food, but not as you know it. With no stores and less mark-ups, we spend up to 45% more on sustainably-sourced Aussie produce.
One chomp and your dog's old diet will feel like junk.
Made fresher on subscription.
Your dogs will get a personalised nutrition plan tailored to their health needs.
No more bulk bags made ages ago — you'll receive two freshly-sealed 4kg bags of the best dog food, made for your little mate.
Delivered to you.
We'll deliver it straight to your door as often as your dog needs, with total control on your end.
Sit back, relax and let the kibble roll in or step in and adjust—free delivery* either way (carbon neutral too!).
3 amazing recipes,
from pup to old gal
Raising a dog is an important gig. That's why Scratch is the perfect mix of protein, healthy fat and fibre to keep blood sugar levels even throughout the day—giving your pup plenty of mischievous energy. 👌
Dog health is our jam. From growing bones to achy joints, our recipes are nutritionally (and emotionally) complete for dogs of all life stages.
Has your dog gone gluten free? No problem. Are runny poos ruining your walks? Challenge accepted. Got a fussy floofball? We'll win em over'.
Whatever the issue, jump on live chat and speak directly to us (we're the ones who actually make the food, not corporate overlords). And if your dog doesn't love it, we'll give you your money back.
Store-bought kibble
- Mostly powdered stuff from overseas
- 'Meat' that changes batch to batch
- 95% owned by big multinationals
- Unregulated & with misleading labelling
- Made in bulk, marked up by nearly 50%
- Good luck getting quick service
- 🥕 Whole Aussie produce
- 🥩 Premium Aussie meat (& more of it)
- 🇦🇺 100% independent & Australian-owned
- 📦 Fully transparent labelling
- 🐶 Fresher food, direct for your dogs
- 💬 You're talking to the people who make it
“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!! Now onto the customer service. Hands down THE BEST, customer service around!”
“We came across scratch and we haven’t looked back! Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.
A clean bowl every meal.”
Australia's
best dog food
is just where it starts
Once you're running with our pack, your dog will gain access to our small-batch, 100% natural treats like our beef jerky for dogs.
Throw in exclusive accessories, toys and collabs with the best dog brands around the world and you're set.
Treat yo' dogIt's not just dogs that love it
From world champion surfer Mick Fanning investing in Scratch, to news spots around Australia, we're not alone in wanting better food for Aussie dogs.
Surfing legend Mick Fanning has entered into the dog food business after investing in a trendy grain-free product that helped his pooch Harper.
In a horribly deceptive and broken market, Scratch has launched its fresher, healthier and more ethical food for Australia’s 4.8 million dogs.
Sold online and delivered via a personalised subscription, Scratch takes out dog food’s large retail margins and puts it into the recipe, spending up to 50 per cent more on Australian ingredients (no artificial preservatives or dodgy meats).
Dog Food 101
Dog health is our jam. Together with help from our friends in the dog world, we present everything we've learnt from preparing for a dogs arrival, through to puppy training tips and health as they grow.
Grain Free Dog Food
Fad or saviour? We look at fillers and what makes a truly healthy grain free dog food.
Dig into grain-free dog food
Dry dog food
Super convenient for you, but not always the best for them. Until Scratch that is. See how our direct-to-you business model puts dogs first and helps make a fresh & healthy dog food.
More on dry dog food
Puppy Food
Learn what puppies need to grow up strong, and why a high-fibre puppy food like Scratch is key to building a strong immune system.
Read more about puppy foodBetter for your pup
and the planet
From the supply chain right to your front door, we're shaking up the dog food industry one decision at a time.
How we do things
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Stocked up but interested?
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