Melb & Sydney sign-ups are shipping express, on the house

Subscription Dog Food

Healthier kibble you can trust—delivered direct. Scratch is the game-changing new breed of Australian subscription dog food that puts dogs and the planet first.

How Scratch Works

Subscription Dog Food
Dog Food Meat

Whole, Aussie ingredients.

Dry dog food, but not as you know it. With no stores and less mark-ups, we spend up to 45% more on sustainably-sourced Aussie produce. One chomp and your dog’s old diet will feel like junk.

Dog

Made fresher on subscription.

Your dogs will get a personalised nutrition plan tailored to their health needs. No more bulk bags made ages ago — you’ll receive two freshly-sealed 4kg bags of the best dog food, made for your little mate.

Free Delivery

Delivered free to you.

We’ll deliver it straight to your door as often as your dog needs, with total control on your end. Sit back, relax and let the kibble roll in or step in and adjust—free delivery* either way.

Commercial pet food hasn’t changed much since its invention after World War II, but the way we buy things has.

The big pet food brands:

  • Don’t know who you or your dog are
  • Don’t know when the food they’re making will be bought by a store
  • Don’t know when the food they’re making will be put on the shelf
  • Don’t know when the food they’re making will be eaten
  • Are under massive cost pressures from stores who mark up the cost up to 50% to cover rent, marketing, profit, etc.
  • Are part of multi-billion dollar companies who’s job is to make the biggest profit for their shareholders.

So we created Australia’s finest subscription dog food model, improving supply chain through to the food

  • We can make fresher food, timed to when your dog needs it
  • You can spend Sunday morning in bed, not running to the pet store
  • You can get better value for money without us having to cover rent, staff and all that marketing
  • You can talk to the people that make what your dog is eating
  • You can be sent fresh food, more often without having to hang out for a discount on overpriced 20kg bags.

Stores are great, but aren’t a good deal for things you buy regularly

We definitely don’t hate stores. We have credit card bills like everyone else and Mike is eyeing off a new pair of sneakers as we speak. Stores are great for discovering something new and getting amazing service to help you find the right thing. But we feed our dogs a routine-based diet, so you shouldn’t have to pay up to 50% markup to buy the same thing each time. Subscription dog food puts dogs first.

There’s a big difference between ‘auto-renewal’ and specialist subscription dog food

Selling massive bags of dog food on auto-renewal doesn’t make the food any fresher. It just means that the big stores can buy more at once and make more profit. We control our own production and do all of our own customer service, so we know who your dog is, when they need a fresh box and can make you the freshest product possible. Less steps in the chain. More nutrients in the food!

How often does a fresh box arrive?

Every dog is different. When you sign up, we calculate how many calories your dogs need based on their breed, age, weight and current body shape. We then calculate how much Scratch they should eat, and how long each 8kg box should last for your subscription dog food.

For example, an adult border collie might get a fresh box every 23 days, but a chihuahua might be closer to 70 days. We’ll tell you at checkout how frequently we think your dog needs it, and whether they need a particular food such as large breed puppy food.

I plan on mixing kibble with other food. Can I change the speed of fresh boxes arriving?

Of course. Whether you’re mixing kibble with raw, wet food or your leftovers, you can slow down, speed up or have a new box sent right away through your own account area. If you go on holiday you can pause it or if you’re unsure, you can always cancel without having to jump through hoops.

Are there any contracts?

Nope, it’s in your complete control.

3 amazing recipes,
from pup to old gal

Grain-free
Turkey

Turkey, Beef & Lamb

Our most popular option for dogs of all ages - even large breed pups.

$77 PER 8kg
Kangaroo

Sensitive Kangaroo

For any woofer that can't seem to shake tummy, skin or joint issues.

$87 PER 8kg
With Grains
Lamb

Pasture-raised Lamb

Delicious new recipe with plenty of hypoallergenic lamb and some nutritious ancient whole-grains.

$84 PER 8kg
Dog on box

See the change
in your dogs

Get Started

Build your dog's personalised
feeding plan.

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Stocked up but interested?
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