I decided to try scratch because Fionn, or oldest lab has repeated ear infections costing him a lot of pain and costing us $$ at the vetregularly. The vet suggested that it was related to a food allergy. We put Fionn on a single protein diet and found he can tolerate roo and turkey, but that's all. Special foods are very expensive, and we even went the route of making our own food from scratch, but the prices kept rising. I finally found Scratch after looking at many, many brands. The boys love it, and best of all, Fionn's allergy has settled down. He's much happier, and so are we. It's so convenient, the bags get shipped to us regularly. The customer service is top notch too. We're all loving Scratch.