Mike and Doug are two little guys taking on the big guys.
Mike is ex-fashun and decided he wanted to do something to better the world.
Doug is ex-big pet food, but knew he wanted to change it.
So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.
Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies.
They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered.
Their mission? To offer you a new breed of dog food. One that’s good for your dog, better for the planet, and easier for you.
So, how’s it possible? Two words: retail mark-up.
That’s the extra cost that sits on top of making the product. It’s where big retailers make their cash and why you’ll pay up to 45% more for your dog food.
By selling online and delivering direct to your door, we can take that wad of cash and put it back into the product.
The result: better quality ingredients, ethically and locally sourced ingredients, 100% recyclable packaging, and free delivery.
And for a few other things we love.
We're Australian through and through. We're Australian-owned, made and 97% of Scratch is sourced here from suppliers we know with meat you can trust.
That's why every part of our packaging is recyclable. From the perfect pantry-sized box to the resealable bag that's easy to serve from, it's 100% recyclable.
And the planet.
Recycling is just the start. We're also donating 1% of our revenue towards environmental and social projects. Once you've signed up, we'll give you updates on where that cash is going. It's just how we do business.