Pet food is broken and we're out to fix it - from scratch.
Mike and Doug are two little guys taking on the big guys.
Mike is ex-fashun and decided he wanted to do something to better the world.
Doug is ex-big pet food, but knew he wanted to change it.
So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.
Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies.
Not on.
They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered.
Their mission? To offer you a new breed of Australian made dog food. One that’s good for your dog, better for the planet, and easier for you.
Fixing dog food doesn't start with the food
Two words: retail mark-up.
That's the extra cost that sits on top of making the product. It's where big retailers make their money and why you'll pay up to 45% more for dog food.
Where they see cash cows we just see good dogs. By selling online and delivering directly to your door, we can take that wad of cash and put it back into the product.
The result: The best dog food in Australia – made with whole produce, sustainably and locally sourced meat, 100% recyclable packaging, and free delivery.
Sustainable ingredients is just the start. We also donate 2% of our revenue towards environmental and dog welfare charities. It's just how we do business.
It’s live! We welcomed 16 dogs on day 1. None on day 2. Business is hard!
Our first 1% For the Planet donation
January 2019
Our first donation as part of our regular social responsibility went to WWF. Read more
Lovers and leashes unite!
February 2019
We threw our first valentines day party for single dog owners to meet our community! View gallery.
Frankie Mag’s Small Biz of 2019!
April 2019
We were stoked to win the small biz category of their annual ‘Good Stuff’ awards. Read more.
Off The Leash magazine launches
April 2019
One recipe left us with plenty of time to do, so we launched our own mag about dogs! Read more.
Scratch hits the Channel 9 News
August 2019
We had to do five takes of walking down a hallway, but it was worth it. Watch.
Tell your dog - We made jerky treats
November 2019
Just in time for the Christmas stocking, we released 100% natural dog beef jerky treats.
Mick Fanning Invests
January 2020
Here’s a few words we never imagined – Mick Fanning invests in Scratch! Read more.
We launch our 3rd recipe - Lamb with ancient grains
October 2020
A premium single-protein recipe with some ancient grains. Dig into it.
We introduce Lamb Crunch Treats
Feb 2021
A high-protein, 100% natural snack to keep you on old mate’s good side. Delicious.
Our shipping is now carbon neutral
March 2021
And now, all shipping from Scratch warehouses to your doggy door is carbon neutral! Read more.
We're a certified B-Corp
January 2022
After 3 years of planning and action-taking, it feels wild to finally say that. Yep. We’re a B Corp. The first certified dog food company in Australia. Hell. Only the fifth in the world.
We launch our own dog park
March 2022
Scratch Patch – An outrageous pop-up play park for Melbourne’s good dogs and the humans who feed them.
Your dog joins Scratch
Now
A little cheeky of us, but how about it? Try Scratch.
In the end, it's all for better food
Dogs love kibble (let's face it, they'll pretty much eat anything) - but most of it isn't doing them any good. That's why we're setting a better standard for kibble. Yep, we're the underdogs disrupting the big dog food overlords by making fresher, healthier, convenient kibble that cuts out the crap.
