About Scratch | Australian made & owned dog food

Leading a new wave of food that puts dogs first

Pet food is broken and we're out to fix it - from scratch.

Scratch Founders

Mike and Doug are two little guys taking on the big guys.

Mike is ex-fashun and decided he wanted to do something to better the world.

Doug is ex-big pet food, but knew he wanted to change it.

So far, not a lot in common. But they both love dogs. And they hate that Australians were getting charged mega bucks for dry dog food that was pretty average.

Ground up dodgy meat, cheap ingredients, heavy bags, little transparency and 80% of it being headed up by two massive chocolate companies.

Not on.

They decided, they were going to fix it once and for all. From the supply chain right down to how it's delivered.

Their mission? To offer you a new breed of Australian made dog food. One that's good for your dog, better for the planet, and easier for you.

Asset 11

Australian
through and through

We're Australian-owned and made, with 97% of Scratch sourced from local suppliers we know with meat you can trust.

Dogs

Proudly, sustainably
indepedent

Dog food isn't the only thing that needs fixing. We believe work should be calm, rewarding and flexible.

That's why we deliberately keep things small and sustainable, we work remote but Zoom often and we always stop to pat dogs.

Latest Career Opportunities
Ethical Dog Food

Better for your pup,
and the planet

Recycling is just the start. We also donate 1% of our revenue towards environmental and social projects through 1% For The Planet. It's just how we do business.

Doin' our bit

The story so far

Scratch Launches!

September 2018

It’s live! We welcomed 16 dogs on day 1. None on day 2. Business is hard!

Our first 1% For the Planet donation

January 2019

Our first donation as part of our regular social responsibility went to WWF. Read more

Lovers and leashes unite!

February 2019

We threw our first valentines day party for single dog owners to meet our community! View gallery.

Frankie Mag’s Small Biz of 2019!

April 2019

We were stoked to win the small biz category of their annual ‘Good Stuff’ awards. Read more.

Off The Leash magazine launches

April 2019

One recipe left us with plenty of time to do, so we launched our own mag about dogs! Read more.

Scratch hits the Channel 9 News

August 2019

We had to do five takes of walking down a hallway, but it was worth it. Watch.

Tell your dog - We made jerky treats

November 2019

Just in time for the Christmas stocking, we released 100% natural dog beef jerky treats.

Mick Fanning Invests

January 2020

Here’s a few words we never imagined – Mick Fanning invests in Scratch! Read more.

Your dog joins Scratch

Now

A little cheeky of us, but how about it? Try Scratch.

Kibble

In the end,
it's all for better food

Dogs love kibble (let's face it, they'll pretty much eat anything) - but most of it isn't doing them any good. That's why we're setting a better standard for kibble. Yep, we're the underdogs disrupting the big dog food overlords by making fresher, healthier, convenient kibble that cuts out the crap.

Why kibble?
CLOSE

Stocked up but interested?
Set a reminder

Enter your email address and we'll send a simple reminder email when you're running low on food.