Better food for your dog, and the planet.

B Corp Logo Paws for the Planet
Dog with impact toy

Over 90% of the $2.6b Aussie dog food industry is owned by 3 multinationals - Mars, Nestle and Hosen Capital. Their focus? Profit.

We're on a mission to build a different type of dog food company - one that's run responsibly, transparently, sustainably and honestly - because dogs would do it for us.

Where do we start?


B Corp Logo

We're Australia's only B Corp certified dog food

Your dog can now be part of the B Corp community of businesses doing good.

After a rigorous accreditation process, we've been recognised as a world leader in sustainable and responsible business, building impact, transparency and environment consciousness into every aspect of how we work.

Why we became a B Corp
Paws for the Planet

We are passionate about creating a better, more sustainable world for dogs and the humans who love them.

That’s why we donate 2% of all our revenue to high-impact charities and nonprofits that focus on dog welfare or the fight against climate change as part of our Paws for the Planet Project. (Yup, we said revenue not just profits)!

Dog with one eye

So far, we’ve donated over

$195000

to help dogs and the planet
🐶 🌏 💪

For every box of Scratch you buy, we donate 2% on your dog's behalf. Yup, you can feel pretty great knowing old mate's dinner is doing good. Swipe to meet our inspiring donation partners 👉

Ice Melting

The time for climate action was yesterday

Since 2018, we’ve been proud members of 1% For the Planet, a global network of businesses, nonprofits and individuals working together to take necessary, high-impact climate action.

Meet our planet partners
Outback dog

We’re proud to provide ongoing support to a number of grassroots charities that champion dog welfare by helping humans who are in need.

With a focus on early prevention of future welfare issues, we’re on a mission to reduce the likelihood of dogs ending up as rescues.

Meet our paw partners

Dog food that you can trust.
We’re the only kibble in Australia with transparent labelling

The Australian dog food industry is the Wild West. The current industry rules (which are self-regulated and voluntary) allow companies to mislead us all. The ACCC and Senate have been on it for 4 years, but money talks.

Ingredients change batch to batch and brands weigh some ingredients differently than others to manipulate ingredient orders. We've seen it all, but it's not regulated so they get away with it all. I mean, do you know if your dog food has 10% of the first meat or 30%? That's 3x difference but none of us have any idea without transparent labelling.

Dog food bowl

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We're the first dog food in Australia to reveal exact percentages of our ingredients, use straight up honest labelling and set a new standard for communication about dog nutrition and recipe changes.

Learn how we do business

eCommerce plays a big role in our daily emissions, so all Scratch deliveries are carbon neutral

Greenfleet logo

280
tonnes of CO22 offset in 2021

And we make sure better business all comes back to better dog food

Sustainable dog food vegetables

We spend 40% more on better quality ingredients, without the mark-up

We only use whole Aussie veggies and sustainably-sourced local meat from the human food supply chain. We use real names for ingredients and we don’t change our recipes on the sly. We even have online changelogs of any changes ever made to our recipes so we’re always accountable.

Box of Scratch

98% of orders come fresh from warehouses local to you

Our local warehouses help us reduce air freight miles and our packaging is 100% recyclable. And because we make our food on subscription timed to when your dog needs it, there’s no food waste.


Join Australia's most
sustainable dog food company

Get Started

And see the change
in your dogs.

Impact Report