After 3 years of planning and action-taking, it feels wild to finally say that. Yep. Weâre a B Corp. The first certified dog food company in Australia. Hell. Only the fifth in the world.
B Corps are the worldâs leading measure of how consciously a business makes its products, treats its people, chooses its suppliers, governs its actions, respects its community, and helps the environment. Basically, itâs about sacrificing profits to make more sustainable products and not being dicks in how we do business.
Youâve probably shopped from some Aussie B Corps that have been a big inspiration for us â Who Gives a Crap, Koala, Stone & Wood. Theyâve set the bar on what it looks like to use business as a force for good.
I guess we should give a shout out to Nestle, Mars and Real Pet Food Co too. Together, they own over 90% of our industry and pissed us off enough to make us want to do things completely differently.
Scratch is the first B Corp certified dog food in Australia.
The Scratch book of business is pretty simple. Do whatever the opposite of âglobodogfoodâ do. The planet and your dog will be better off for it. Not sure why weâre telling you â youâre already doing more than your bit!
In 2021, youâve helped us to donate over $100,000 in cash to climate action and dog welfare through our Paws for the Planet program. Old mateâs treats have moved over to recyclable packaging. 98% of orders got there quickly (maybe an AusPost implosion or two aside) while avoiding high-pollution air freight, and weâve carbon offset 100% of our deliveries since February 2021.
Weâve wrapped all of this up in our second annual Impact Report. If youâre interested in how we choose to do business, where our hearts and dollars go and whatâs in store for us next, then take a look. You might even find a very worthy cause to contribute to yourself if you find yourself able in 2022.
Now that weâre officially a B-Corp (did we mention that already?), weâre not quite ready to start singing kumbaya around the campfire and pronounce ourselves earth children. Most of us still bathe and havenât been completely overcome with B-Corp-smugitis.
Weâll continue to give anyone interested quarterly impact updates but for the most part, the things we do to earn our certification will remain behind the scenes and you can look forward to the same silly Scratch emails whenever we feel like weâve got something worth saying.
On that note, weâve run out of words. Thanks for your support. You all rock and make running this growing little business of ours a pleasure.
Cheers,
Mike, Doug & the Scratch team
Certified good food for your certified good dog
