We’re celebrating B Corp Month with the best news – we’ve officially re-certified! It’s been 3 years since we became the first Aussie dog food B Corp. Now, we’re the highest rated dog food in Aus too!
B Corps are the world’s leading measure of how consciously a business operates. Makes its products, treats its people, chooses its suppliers, governs its actions, respects its community, and helps the environment. Basically, it’s about sacrificing profits to make more sustainable products. And not being dicks in how we do business.
Scratch is now the
highest-rated B Corp
dog food in Australia!
When you become B Corp you’re given an impact score. Which, you guessed it, scores your impact across all those areas we mentioned before. But there’s no sitting on your paws. To stay in club B Corp, you have to re-certify every 3 years and maintain or increase your score. Ours improved by +13.9 points. Making us the highest scoring dog food in Australia!
It’s mostly thanks to all our Paws for the Planet program which donates 2% of every order to help dog welfare and climate action. So far, you’ve helped us to donate over 1 million bucks! Then there’s your dog’s grub being mostly locally sourced, packaged in bio-degradable bags and carbon-neutrally delivered to your door. There’s heaps more that have helped us take things up a notch. We’ve wrapped it alllll up in our annual Impact Report. Take a squiz to dig in to what we’ve done and what we’ve got planned next.
With plenty on the horizon, here’s hoping we can smash that score again in 3 years time.
Cheers,
Mike, Doug & the Scratch team
