Who was surveyed?

We kept this survey open to any Australian dog owner, trying to get the most accurate representation as possible.

Age Groups:


Amount of Dogs:

And Australia's most popular breed is...

  1. Labrador Retriever
  2. Border Collie
  3. Cavoodle
  4. German Shepherd
  5. Golden Retriever

We've all heard of the furbaby movement, but we were curious to see if it was a real thing. 1 in 3 respondents felt that having dogs reduced their desire for children - something that we saw similarly across all generations.

dogs over children

Dogs bring out the best (and funniest) in us

  • There's no way around it. Our dogs have it pretty good!
  • Dogs have expensive taste. We spent hours laughing at what they've destroyed.
  • We learnt that most dogs are an extension of ourselves, with 3 in 4 people choosing breeds with a similar personality to their own
Dog jumping on bed
hot guy dog
dogs over children

Dogs are well and truly part of the family

  • 2 out of every 3 Aussies spend more than 6 hours a day with the dogs. We're so needy!
  • Dogs are pretty much kids, with over half of Australian dogs getting new toys monthly
  • We love dogs for their social nature and emotional intelligence but we were blown away to see how many dogs have their own friends

How much time do you spend in close proximity to your dogs every day?

Do your dogs have friends that you take them to meet?

Do your dogs get gifts under the tree at christmas?


of respondents have made new friends because of their dog!

New friends

Australia's 10 most popular dog names

  1. Ruby
  2. Bella
  3. Charlie
  4. Luna
  5. Molly
  6. Max
  7. Daisy
  8. Lucy
  9. Archie
  10. Buddy

It's still a human's world. Dogs are just living in it.

We were particularly interested in Australian attitudes towards dogs and their perceived role in society.

  • We couldn't believe how many of us believe that first-time dog owners should require mandatory education
  • Fancy a drink with your dog by your side? Dog people (which is about 40% of Australians) are ready to relax laws and allow dogs in more places where humans go
  • Half of us would take a pay cut to spend more time with our dogs
  • We've made progress, but most Aussie workplaces aren't dog-friendly

Do you believe that dogs should be allowed on public transport? Without being in cages or muzzled?

Would you support mandatory education for first-time dog owners?


of Aussie dog owners believe that dogs should be allowed inside cafes and pubs

Dogs in cafes

Would you pay 5%+ more rent or more to buy a house, if it was perfectly suited to your dog?

Have you ever lied to a landlord about having a dog?

Would you take a 5% pay-cut to be able to spend more time with your dog during the week?

It's not even a choice. 95% of us would pay the necessary costs to bring their dog if they had to move overseas.

dogs overseas

Dogs are the best. Big business? Not so much

  • Fewer than 1 in 3 of us trust big dog food company claims
  • But more than anything, we turn to nutritional information on packaging to make the best decisions.
  • Yet, there is zero regulation on how brands display their information and the claims they can make.
  • The government needs to do more and finally create proper pet food regulation

Do you trust the information on dog food packaging?

Where do you buy your dog food?

As far as dog parenting goes, you’re nailing it. You fight for your dog's well-being but reckon outdated laws and dodgy business practices aren't cool. We agree, so Scratch makes dog food that puts dogs first. Our premium grain-free kibble recipes boast 28%+ sustainably-sourced protein, are rich in fibre for easy digestion and include four healthy oils to improve chronic skin conditions and enhance glow.

By cutting out the middlemen and delivering directly to you on a subscription tailored to your pup's needs, we can spend more on high quality Aussie ingredients with less markup. Plus, we have the most honest nutritional labelling in the industry.

See How Long a Box Would Last Your Woofer

Share the results 🐶


Stocked up but interested?
Set a reminder

Enter your email address and we'll send a simple reminder email when you're running low on food.