“It’s the only food that the dogs did better on than raw”
Black Hawk is owned by Masterpet, a New Zealand-born company with some newer Aussie factories. Black Hawk food is manufactured in rural NSW with Aussie-sourced ingredients.
You wonât find any ingredient percentages on a bag of Black Hawk dog food, unlike Scratch which tells you exactly what goes into old mateâs grub. Theyâre also prone to using generic ingredients like âOcean Fish mealâ, which is usually a mix of whatever fish species is cheapest at the time rather than specific quality sources (e.g. Salmon).
Black Hawk hasnât done a whole lot to reduce their global footprint, compared to Scratch who donates 2% of revenue, does carbon neutral deliveries and 100% transparent sustainability metrics.
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Black Hawk |
100% Independent & Aussie | Masterpets (Owned by EBOS Group) - New Zealand |
Leading. Shows how much we use of ingredient, and why | Doesn't disclose whether ingredients are whole or broken down, type of animal protein used (e.g. meal) and no listed ingredient quantities. |
Human-grade, 100% Aussie meat | Unclear |
Fresher food, delivered free | Sell through stores |
4 of us ready to chat | Minimal |
Donates 2% of all revenue. Only B-Corp dog food in Aus | Public co. & profit-focused |
![]() Scratch recipes |
![]() Black Hawk recipes |
Damn good grub đ |
Tons of Aussie meat, whole veggies, healthy oils, and extra vitamins for a resilient gut, shiny coat and tough immune system.
Scratch contains more meat than just about any kibble in Australia.
Most pet food ingredients are powdered from China. Scratch is up to 97% Australian whole ingredients.
Our direct to you model puts freshly-made food in your dogâs bowl â not bulk stuff made months ago.
High fibre to promote beneficial gut bacteria, and high quality low-allergen proteins.
With plenty of DHA from Australian salmon oil.
Skip the stores and get your dogâs food direct from Scratch. With warehouses around the country, your dog food ships free and fast, with complete flexibility.
Scratch ships free on subscription. If anything comes up or if you want to mix feeding, you have instant control.
Take the guesswork out of feeding with their personalised feeding plan and dashboard as they grow.
Weâre sure theyâre nice but those big dog food giants are so hands off! We know your pup from the start.
Occasionally we meet a pup we canât win over. Youâre covered if your little mate is threatening a hunger strike.
All Scratch recipes are 100% nutritionally complete for puppies and adult dogs. Weâre in this for the long haul.
to Australian environmental & dog welfare initiatives
“It’s the only food that the dogs did better on than raw”
“Since starting Duke on Scratch he isnât scratching so much & no more runny #2âs!!! Now onto the customer service. Hands down THE BEST, customer service around!”
“We came across scratch and we haven’t looked back! Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.
A clean bowl every meal.”
From world champion surfer Mick Fanning investing in Scratch, to news spots around Australia, we're not alone in wanting better food for Aussie dogs.
Surfing legend Mick Fanning has entered into the dog food business after investing in a trendy grain-free product that helped his pooch Harper.
In a horribly deceptive and broken market, Scratch has launched its fresher, healthier and more ethical food for Australiaâs 4.8 million dogs.
Sold online and delivered via a personalised subscription, Scratch takes out dog foodâs large retail margins and puts it into the recipe, spending up to 50 per cent more on Australian ingredients (no artificial preservatives or dodgy meats).
Growing pup? Easily calculate their feeding as they develop. Mix-feeding? We'll help you adjust for that. Change of schedule? No worries. Bring your delivery forward, skip a box, get it delivered to your holiday destination on the moon. You're in control.