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90% of us buy our dog's food from the same company that makes our choccies.
Get your mutt out of their rut and move to healthier dog food from Scratch.
Unfortunately we can no longer allow you to compare us to other brands transparently. We spend our money on better ingredients - not lawyers. Scroll down to see how our transparency gets your dog healthier food.
Dog food has a big secret.
Giant in fact. In Australia, it’s a $2.6b industry full of globo-dog-food brands trying to look small and oh-so-local. Advance? Owned by Mars. Eukanuba. Mars. Royal Canin. Yup, Mars. Hills’ Science Diet. Colgate Palmolive. Supercoat? Nestlé. Even your true blue Aussie ones are majority-owned by international private equity consortiums. Chuck a dog running through a field on it and a sexy vet and you’ve got yourself a money-making dog food.
Ok, ok, so dog food is big business. Does it really matter? Well, the bigger secret is the standard of ingredients going into many of those big bulk bags lining pet store shelves. Much of it is either ‘pet food meat’ (aka. whatever’s cheapest at that moment) or heavily processed grains. And if they’re lucky, some cheap, chemically-grown veggies.
That's not doing old mate any good. We’ve met so many dogs prone to skin and tummy issues and ridiculously high rates of cancer. Not to mention 5-year-old good boys moving like they’re 12. Over 30,000 of them have switched to Scratch. Because dog food can be better – if you cut out the business.
We’re not trying to be the biggest –- far from it.
After all, we’d rather take a hit to our profits than your dog's health. And, as we’re Australia’s only B-Corp dog food. it’s our mission to treat the planet, our people and your dogs on equal footing.
With sustainably-sourced Aussie protein, less starch and under half the processing, one chomp of Scratch and your dog's old kibble will feel like junk.
Carbs are good for dogs in small quantities, but many dry foods contain up to 60% of them! They can really run amock on all sorts of things from blood sugar levels to inflammation. Not on Scratch.
We’re built for good old fashioned customer service, easy flexibility and fast delivery. With warehouses around the country, we ship to most doggy doors free and quickly.
We love simplicity. A quiet walk and stick throw. Small product ranges.
Your dog has 3 delicious recipes to choose from - all with whole Aussie produce, tonnes of meat protein from the same supply chain as our own and our mix of 4 healthy oils that’ll help your dog’s coat to look red carpet ready.
Our most popular food, this high-protein recipe is designed for dogs of all ages, including those large breed pups.
Our high-protein fish dish for sensitive and senior dogs that’ll go easy on their guts.
Delicious single-protein food with plenty of pasture-raised lamb and whole, healthy grains. Great for very active dogs.
Our original game-changer and the best thing if they can’t seem to shake tummy & skin problems on any other food.
“It’s the only food that the dogs did better on than raw”
“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!! Now onto the customer service. Hands down THE BEST, customer service around!”
“We came across scratch and we haven’t looked back! Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.
A clean bowl every meal.”
Build your dog's personalised feeding plan and see the change in their health.
