I have recently switched over to Scratch kibble after seeing advertising for the product on social media and seeing everyone saying how much their dogs love it. I have always fed Cisco high quality expensive vet approved kibble and he has always looked very healthy, I did however notice recently that he wasn't wanting to eat his kibble so thought I would try something new after seeing and reading about Scratch. We haven't looked back, Cisco LOVES his Scratch kibble, eating as soon as it hits his bowl. For anyone thinking about making the change, I would highly recommend! Great product, quick delivery and your fur baby will love it πΎβ₯οΈ