Food that vets can recommend with confidence

Scratch is Australian-made, gut-first dog food β€” formulated to exceed AAFCO standards, with the country’s only fully transparent ingredient labelling and an in-house vet on the team. Built to support the advice you give your clients every day.

↓ Jump to asking a question

You know the diet conversation matters as much as the medicine. So do we.

Scratch is here to streamline your nutritional consult. We make a quality food, we’re honest about what’s in it, and we back your recommendations with real support β€” including a vet your team can actually talk to. When you point a client our way, the relationship stays yours.

Compare our recipes

AAFCO Standard Dog food bag: Turkey & BeefTurkey
& Beef
Dog food bag: SalmonSalmon
& Mackerel
Dog food bag: LambLamb Dog food bag: KangarooRoo Bag of Raw dog foodRAW01 Bag of Raw dog foodRAW02
Summary Multi-protein everyday diet, large-breed puppy suitable Grain-free, omega-rich Single protein with ancient grains Single novel protein, grain-free, added joint support Natural food, scientifically formulated. A multi-protein Raw diet with 72% raw meat.
Protein 18% (22% for puppies) 29% 30% 23% 28% 45% 43%
Fat 5.5% (8% for puppies) 16% 14% 15% 15% 28% 28%
Carbs No upper limited defined 32.5% 29.1% 42% 35% 13.2% 14%
Crude Fibre
(Dry Matter)
4.7% 4.8% 5.7% 6.5% 3.2% 3.6%
Omega 6:3 ratio 7.05:1 5.06:1 5.15:1 6.16:1 5:1 5.8:1
Ca:P ratios 1.19:1 1.24:1 1.44:1 1.21:1 1.66:1 1.66:1
Kcal/100g
(Dry Matter)
362 365 357 358 458 467
Kcal/100g
(As Fed)
153 154
The go-to for Healthy maintenance; growing large-breed pups; the easy default Sensitive or senior dogs; coat and skin support Sensitivity cases where a grain-inclusive single-protein diet suits better than grain-free Skin and GI sensitivity, food-elimination cases, joint support β€” a transparent, better-value alternative to prescription diets The premium selection for sensitive dogs. Variety-loving fresh feeding.

Why vets recommend Scratch

lab-dog illustration

Formulated beyond the standard.

Every Scratch recipe is complete, balanced, and formulated to meet and exceed AAFCO nutrient profiles. The recipes were designed by two external board-certified veterinary nutritionists, and are now overseen by our in-house vet, Dr Sam, and a full-time quality-assurance manager. Guaranteed analysis available for every recipe.

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The only brand in Australia that shows you everything.

We publish the exact percentage of every ingredient in every recipe β€” not vague “premium blend” language. Pet food labelling is unregulated here; we choose full transparency anyway. For you, that means you can actually use our labels in an elimination trial or a diet workup, instead of guessing.

gut-health-petridish illustration

Built from the gut up.

Lower carbohydrate than typical dry food (our kibble starts at 32.5% carbs vs. an industry 45–60%), human-supply-chain proteins, no chemical preservatives, no artificial colours, no processed fillers. Better gut health is where shinier coats, steadier energy, and firmer stools start β€” outcomes your clients notice and report back to you.

australian-dog illustration

Australian-made and accountable.

97% locally sourced ingredients, Raw made to order in our own facility, B-Corp certified (the first dog food company in Australia to be). And of course, fresher product and full traceability β€” and a zero recall record we’re proud of.

happy dog75,000+ Happy Dogs
4.9/5 review rating
deliveryFree Metro Delivery
Australian dog foodAussie Made & Owned

Hand holding a bowl of raw dog food

Raw logo

Raw feeding a high quality, balanced meal is so great for dogs. But badly-prepared raw meat can obviously be a risk. That’s why we operate our own facility to the highest standards at every step of the sourcing, packing and delivery process – the same as any human food you buy.

Rigorously tested

We don’t just test when we make a new recipe – every batch of food undergoes multiple safety checks to be sure that it’s safe for your dog’s bowl.

Independently inspected

Our facilities have been inspected and granted by Primesafe – Victoria’s strict regulatory body to ensure food safety, quality assurance systems and team safety.

Diligently operated

We test every potential supplier and ingredient source to ensure that nothing with harmful microbes or pathogens ends up in our facility. That’s why cheaper suppliers and proteins like chicken don’t make their way in. As a human-grade facility, we sanitize daily to ensure that nothing is left to chance.

Handshake

The Scratch Vet Partner Program

Partnering with Scratch is free, and it’s built to make recommending us easy and worthwhile for your clinic.

50% off, for you and your team.

Half price on everything Scratch β€” kibble and Raw β€” for you, your nurses, and your clinic staff’s own dogs. Feed it yourself, see the difference firsthand.

Free samples for the clinic.

Samples to trial yourself or hand to clients who’d benefit β€” so a recommendation comes with something they can take home that day.

A vet team behind you.

Dedicated support from Dr Sam and the Scratch vet team β€” for your questions and your clients’.

Some clinics want to go further and stock or sell Scratch directly. If that’s you, tell us in the form below β€” we’ll talk through what’s possible for your clinic.

Register your clinic’s interest

FAQs

Yes. Every recipe is formulated to meet and exceed AAFCO nutrient profiles, d...

Yes. Every recipe is formulated to meet and exceed AAFCO nutrient profiles, designed by two external board-certified veterinary nutritionists and overseen in-house by Dr Sam and a full-time QA manager.

We’re not a prescription range, and we won’t pretend to replace o...

We’re not a prescription range, and we won’t pretend to replace one where a true therapeutic diet is indicated. But for the large group of dogs managing everyday skin, GI, and sensitivity issues, Scratch offers single and novel-protein options (Sensitive Kangaroo, Pasture-raised Lamb), lower carbohydrate and full ingredient transparency β€” often at better value, with labelling you can actually use in a diet trial.

Raw from Scratch is human-grade and blast-frozen for safety, and it’s 1...

Raw from Scratch is human-grade and blast-frozen for safety, and it’s 100% nutritionally complete β€” which removes the two biggest risks of home-prepared raw diets: contamination and nutritional imbalance. It’s served frozen with simple handling guidance. We’re happy to walk your team through the safety process and have more information on how we make Raw here.

Kibble ships Australia-wide. Raw from Scratch is currently Melbourne and Sydn...

Kibble ships Australia-wide. Raw from Scratch is currently Melbourne and Sydney only.

Every subscription comes with a personalised feeding plan calculated to the g...

Every subscription comes with a personalised feeding plan calculated to the gram, plus transition guidance.

Contact our dedicated vet line

How we can help