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If your dog’s constantly licking their paws, scratching red skin, or can’t handle any variety without diarrhoea — the problem isn’t just “sensitivity.”
It’s an inflamed, imbalanced gut that even “hypoallergenic” foods miss.
Here’s gut-healing kibble and Raw food options that’s finally giving thousands of uncomfortable dogs relief.
4.9/5 Average Rating from
over 40,000 Aussie dogs
Sound familiar?
Whether it’s paw licking that never fully stops, inflamed skin, vet bills piling up, one “wrong” treat and it’s diarrhoea for days or just constant low-grade discomfort that breaks your heart, there’s no shortage of things to try:
Here’s why they often don’t work:
Even “premium sensitive” foods can keep your dog trapped in this cycle if they’re not addressing what’s happening in the gut.
Here’s the truth about most “sensitive” dog foods:
They remove the obvious allergens (chicken, wheat, corn) — that’s good.
But they STILL often contain:
❌ 45-60% high-GI carbs that ferment poorly and feed bad bacteria
❌ Inflammatory oils that trigger immune responses
❌ Over-processed ingredients that damage the gut lining
❌ Mystery “meat meals” that change batch-to-batch
So your dog’s gut never actually heals.
The inflammation stays. The immune system stays on high alert.
And the itching, licking, and tummy troubles keep coming back.
It’s not your dog. It’s not even “sensitivity.”
It’s an inflamed, imbalanced gut microbiome that needs the right food to actually repair itself.
Your dog’s gut affects their energy, coat quality, even mental clarity.
When the gut is inflamed from the wrong food, it triggers:
Heal the gut.
Calm the immune system.
End the discomfort.
Wen your dog’s gut is healthy, everything else follows.
We don’t just remove allergens. We actively heal and protect the gut so your dog can finally be comfortable in their own skin.
Every Scratch recipe is designed for one thing: gut health.
Because when the gut is balanced and the inflammation is gone, the itching stops. The tummy settles. The discomfort ends.
Here’s what makes Scratch different from every other “sensitive” food:
75,000+ Happy Dogs
Free Metro Delivery
Aussie Made & Owned
Healing an inflamed gut doesn’t happen overnight — but you’ll see signs of progress faster than you think.
Here’s the typical timeline we see with Scratch:
Store-bought kibble
Our food and customer service is supported by our in-house vet – Dr. Samantha Rulli.
Dr. Sam’s here to help answer your questions on dog nutrition and share nuggets of wisdom on making your dog’s nuggets nicer. She joins our dog food nutritionists plus our co-founder and resident dog food nerd Doug to round out our dream team of experts in dog health.
Avoiding common allergens like chicken and improving their gut health will reduce inflammation all around their furry bod. You’ll be amazed at what our dog food can do for their energy and happiness.
Fresh ingredients and fibre from whole vegetables will keep your pooch regular (and can even help naturally express anal glands). Expect well formed and easy to pick up poops that don’t stink!
If your pup is eating something that does not agree with them they can have bad breath, stinky ears and farts that clear the room. With immune and digestion working, it’s all roses!
Avoid the carb coma after every meal. With the perfect mix of lean protein, healthy fats and fibre to keep blood sugar levels even, they’ll always be ready to rumble.
Having the right mix of Omega 3 and 6 helps get that salon shine. And healthier, less itchy skin to boot. We make and ship fresher food so those nutrients don’t go stale sitting on the shelf for months.
The best medicine? Getting to a healthy weight, thanks to our personalised feeding plan. We swap dodgy ingredients that flare things up for anti-inflammatory foods and oils that calm things down too.
“We came across scratch and we haven’t looked back!
Number 2’s are wonderful, no more itchy pooch and he absolutely adores the taste.”
“Mack is a staffy with skin and food allergies, so you can imagine how happy I was to find a dog food with NO chicken listed in the ingredients.
I’m very happy with Scratch, and so is Mack!!”
“We’ve been using scratch for just over 2 weeks and she’s already itching less and skin texture improved dramatically and her stomach and bowel movements have settled!”
“His fur looks glossy and is growing in places where he has always been a bit bald, no more itching, and his poops are so healthy. The feeding cost per day is very reasonable too.
As a vet nurse, I appreciate the transparency of the ingredients and that there is no useless filler. We’re very happy with Scratch!”
“Had tried a couple of good quality brands but was recommended Scratch by a friend. Amazing difference! No more smelly or runny poo and they love it. I am so glad we decided to have one more attempt at a change “
“Our Beaglier Daisy has always had a sensitive stomach or so we thought. Buying Scratch was hands down the best thing we have ever done for our dogs and i cannot recommend their products enough.”
“My two staffies will finally eat dry kibble!
Happy dog mum 🙃”
“Scratch was the first time I’ve seen her excited for dry food. She’s been on it for a little while now and she still loves it
And I love it because it’s reasonably priced, and gets delivered to my door!”
“My fussy terrier just loves Scratch biscuits and is now unimpressed by anything else.
And my Great Dane, well he Loves Everything, but I want to be sure it is good food for him.”
“It’s the only food that the dogs did better on than raw”
“I cannot believe the difference in Scout our Frenchie since changing to Scratch…
Thank you Mike and Doug for creating scratch for our fur babies. You certainly have us for life”
“My Pugalier is 16 this year. She’d lost a certain amount of spark. Since feasting on Scratch she has seemed to lose years!”
“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!!
Now onto the customer service. Hands down THE BEST, customer service around!”
“Turns out, our puppy IS food motivated, when he actually LIKES the food! Scratch has made training him so much easier”
“Changing to Scratch was the best decision we ever made for our puppy Murphy. We had tried so many different brands and all of them left him with an upset stomach.”
We spend on ingredients, not retail markups. Finest grade meat meals, whole veggies, cleaner oils. 32% carbs vs 45-60% in store brands.
Never run out again. But if you head away or do mix feeding, you can pause, skip, adjust anytime. Arrives like clockwork based on exactly how much they need!
Ditch the ugly bulk bags. Scratch arrives in 2x 4kg bags you can easily pop in the pantry or fit perfectly into our famous Good Grub Tub container.
Not sure which to try? Take our quiz and enter your dog’s details to see which recipes we think are the best fit for them. Hard to split? Get a mixed box! We’ll include samples of all other recipes in your first order.
Our high-protein fish dish for sensitive and senior dogs that’ll go easy on their guts.
Delicious single-protein food with plenty of pasture-raised lamb and whole, healthy grains. Great for very active dogs.
Our original game-changer and the best thing if they can’t seem to shake tummy & skin problems on any other food.
Natural food scientifically formulated for your best mate. 70% meat. 100% nutritionally complete. It’s all the health benefits of raw feeding without the ick.
2-min quiz
Growing pup? Easily calculate their feeding as they develop. Mix-feeding? We'll help you adjust for that. Change of schedule? No worries. Bring your delivery forward, skip a box, get it delivered to your holiday destination on the moon. You're in control.
