Hover overTap any ingredient to see why we include it
The nitty gritty
You won’t find generic names that could mean any part of an animal.
We only use real names for real ingredients and tell you exactly how much of it is in there.
Just hover over any ingredient below to understand why we use it. Doesn’t have a percentage shown? That means it is included at 1% or below. Small, but important!
Kangaroo (Roo Meal 28%, Meat & Liver Digest 5%)
Kangaroo is our main protein source. It’s high-protein, lean, great for dog's with allergies and free of added hormones.
Broad Beans 27%,
Great source of protein, fibre and vitamins & minerals. "I guess veggies are ok…. As long as it means it is Grain Free, Soy Free and not carb filled potatoes or tapioca either."
Chick Peas 27%,
Great source of protein, fibre and complex carbs.
Moderately fermentable fibre to support good gut health
Prebiotic that promotes beneficial gut bacteria
Protein, fibre and vitamins & minerals
Plant extract to help reduce stool odour. "Me, trying to be nice to my Poo Slave"
Natural Source of Vitamin A & Beta Carotene. "Carrots help me see better right? All the better to see you with!"
Omegas, fibre & B vitamins
Antioxidants, Vitamin K & Iron. "Soo much tastier than Kale"
Fibre, Vitamins & Potassium
Concentrated source of iodine, zinc, iron & copper
Source of Curcumin, a powerful antioxidant. "Like a daily Golden Latte. When is our next trip to Bryon, or Brunswick Street at least?"
Fats & Oils
Beef Fat (7%),
Great tasting source of energy. "Can I pleassse lick the bowl?"
Sunflower Oil (2.7%),
Excellent source of Omega 6 to help maintain healthy skin and glossy coat. "Shinny fur helps me get my strut on at the park"
Tasmanian Salmon oil is a great source of Omega 3 EPA & DHA to support brain development in puppies.
Included for its high percentage of Omega 3
Concentrate source of energy that helps maintain healthy skin. "This is paleo right?"
DHA from Algae
Long Chain Omega 3s that helps brain development in puppies and healthy skin & coat
Vitamins & Minerals
Needed for healthy bone development.
Salt is required to maintain the electrolyte balance, organs and nervous system.
Zinc Sulphate Monohydrate,
Important for healthy skin and coat as well as immune system. "Having good skin = more belly rubs"
Essential Vitamins & Minerals
Concentrated supplement of vitamins and minerals to ensure that your woofer has everything he needs to thrive. Bet you can't say them in one breath! - Choline chloride, Calcium carbonate, Zinc sulphate, Vitamin E, Ferrous Sulphate, Vitamin C, Copper Sulphate, Vitamin B3 Niacin, Vitamin B5 D-Calpantothenate, Vitamin B2 Riboflavin, Vitamin A, Vitamin D, Vitamin B12 Cyanocobalamin, Vitamin B1 Thiamine, Selenium, Manganous oxide, Vitamin B6, Pyridoxine, Potassium Iodide, Vitamin B9 Folic Acid.
Mixed Tocopherols and Rosemary Extract
Vitamin E and other natural mixed Tocopherols combine with Rosemary Extract to make sure bacteria doesn't build.
This is dog food with a difference.
Australian through and through.
Sourced, made, and owned right here in Australia. We mix everything together in New South Wales using 97% locally-sourced ingredients. That 3%? That's coconut oil & vitamins we get from o/s to give him a boost that products grown in Australia can't.
We fine-tuned our recipe with an animal nutritionist to make sure every ingredient was spot on and mighty delicious.
Made fresh on subscription.
We use data to know what your dog needs and when they need it. The subscription model means no more late night dashes to the supermarket. Just fresh dog food delivered to your door without any artificial preservatives.
Let's shake on it.
If your mate isn’t into Scratch, we’ll give you your money back.
Free delivery* to your door, first and every time
Get your dog on to Scratch smoothly with our 7-day transition guide
Seen a few pups in your time? We’ve got you, too.
Whatever breed, whatever life stage, Scratch will give almost any dog all they need.
Just a heads up for big breed puppies that are still growing quickly, we can't cater for you yet as we’re pretty high in protein and calcium. We'll tell you during sign-up if your dog might not be suitable, or consult with your vet if unsure.
This ‘vintage’ Westie has been breaking hearts in Glenelg since 2007. Scratch helps to keep inflammation down with its easily-digestible grain-free recipe.
Beau’s box of Scratch arrives every 54 days.
A ball of energy, 3-year old Staffy Layla terrorises magpies during the day and is ready at the door to welcome the family home at night. The 28% protein in Scratch helps to keep her fuller for longer.
Layla’s box of Scratch arrives every 32 days.
Often seen around the cafes of Melbourne’s inner-North or calling the shots at his mum’s design agency, Ralph is a 2 1/2 year old Bernese Mountain Dog.
Ralph gets two boxes at a time to save a little money, arriving every 27 days.
Yes, Scratch is great for all puppies except for large breed puppies (woofers who are expected to weigh over 30 kilograms as an adult).
Large breed puppies have very specific requirements to allow them to grow healthily and to reduce the risk of developmental orthopaedic diseases.
Scratch has a high energy content (from good fats & oils) which can lead to large breeds growing too quickly and increasing health risks. It also has higher calcium content than suggested for large breeds. If we think your dog might not be suitable for Scratch while it’s growing, we’ll prevent you from purchasing at checkout to ensure that no dog owner purchases without checking with their vet first.
Small and medium sized puppies? Welcome to Scratch!
What does 'All Life Stages' mean?
‘All Life Stages’ includes puppies, adults & seniors.
Is Scratch grain-free dog food OK for my breed?
This food is nutritionally complete and designed to be great for all breeds, in all stages, except for Large Breeds while they are puppies. If your dog is a puppy and you’re unsure, see ‘Is this OK for puppies’.
Why dry dog food over wet, raw or homemade?
Raw food diets are great as they have no processing, but it can be hard to get a completed and balanced diet from raw food alone. It also has other drawbacks like being fresh only for a few days, potential microorganisms such as e-coli, salmonella etc. Cooked protein is also easier to digest than raw.
Like dry dog food, chilled dog food has the kill step to eradicate pathogens. It has a short shelf life and often treated with a lot of preservatives to last the time from factory to home.
Wet dog food is also processed at a high temperature for a long period while sealed to ensure that all micro-organisms are killed. It generally tastes great but contains mostly water and a lot of gelling agents to make the gravy. A half-used can stinks out the home pretty quickly too!
Dry dog food in comparison is the most convenient, preserved by dehydration and receives a quick temperature kill-step to ensure all microorganisms are eliminated.
Can I mix kibble (dry dog food) with other foods?
Sure! Mixing different types of food is great, but try to be consistent.
Dogs digestive systems are not as flexible as ours so when you do mix, try to keep the mix more or less the same.
Why do you only have one recipe?
We don’t have to compete with other brands in a war for shelf space and attention, so we don’t have to make lots of varieties to appease marketers.
By making something with healthier ingredients and making choice easier with the ultimate kibble, we can ensure that we turn over food quicker and get more fresh deliveries to homes more often.
The wide ranges of the old retail model mean that all these recipe varieties sit around in the warehouse waiting for retailers to order them. Then they sit on retailers shelves waiting for people to buy them. This could easily add up to 12 months before the food even gets to your home and into the bowl.
Is Scratch vet approved?
There’s no such thing really. Sure, we could find a hot celebrity vet, pay them some cash and have a photoshoot as they run down a beach with a dog, but thats not how we roll.
Our recipes are developed with a Masters Degree qualified Animal Nutritionist. Scratch grain free dog food exceeds the standards of ‘complete & balanced’ pet food as defined by AAFCO.
What quality standard is it made too?
Scratch is made in Sydney and is annually audited by a 3rd party as complying to the Australian Standard for the Manufacturing and Marketing of Pet Food (AS 5812-2017).
How is Scratch fresher?
Subscription changes everything. We know how many subscribers we have, when their next deliveries are due and can time when we make and send them a fresh box.
Traditional store-bought dry dog food may be up to a year old before you buy it. Generally, it will have a best before date, but not a production date so it is hard to tell how old it is. Dog food is normally made in large runs, then sits in the manufacturer’s warehouse waiting for a distributor or retailer to place an order.
It then sits in their warehouse waiting for a distributor or retailer to place an order. Finally it sits on the shelf at the retail store with hundreds of other varieties, waiting for the customer to come in and want that exact product.
How did you come up with the recipe?
We always kept in mind that Snoop (Doug’s beagle) would be our first customer and wanted to make him the ultimate dog food.
We also knew that being online-only, we had more money to spend on quality ingredients than standard retail brands. We then worked with our manufacturer and an animal nutritionist to develop the best recipe we could.
We even had to twist their arm and source new high quality ingredients just for us. The things we really get passionate about are:
Sustainable single-source animal protein
Grain free, corn free, soy free food, with no potato or tapioca starch
High protein but only through real ingredients – no concentrate
What is the kibble size?
Each piece of kibble is approximately 10mm in diameter.
What is the Kangaroo included?
28% of the Scratch recipe is Kangaroo Meal. This is Kangaroo meat, bones & organs that has the fat removed, then is dehydrated and milled into a powder. 5% of the recipe is Kangaroo digest. This is normally hidden in other manufacturer’s products as ‘gravy’ or ‘natural flavours’.
Our digest is Kangaroo meat and organs that are emulsified with a natural enzyme that breaks down the proteins into its amino acids. This makes it easier for dogs to digest and takes the flavour up to 11!
Some other premium foods have higher protein. Why is Scratch 28% protein?
We wanted to make a food with only one animal protein to make it as simple for dogs to process as possible, rather than filling it out with cheap proteins like poultry meal. Having one animal protein also helps to reduce the chance of allergies.
We also don’t believe in adding other refined products like pea proteins to simply jack up the protein level. We could not add any more kangaroo without unbalancing the food.
Higher protein doesn’t necessarily mean best either. While high protein is a signal for potentially healthier food, not all proteins are equal.
How it Works
How long does a box of Scratch last?
Based on your dogs weight, age and activity level, we will recommend a daily feeding amount for your dogs optimal health. We will then calculate how many days each box should last based off that information.
We’ll base the frequency of a fresh box arriving based off that feeding plan, but you have full control to pause, cancel, speed up or slow down your subscription as needed.
What if my dog doesn't like it?
Just like hoomans, some dogs don’t like change.
It’s also important to remember that sometimes the old food that they may be used to may have had lots of salt or other additives that made it taste great, even if it was not healthy. Be persistent and try not to be trained by your fur baby.
If you’ve transitioned to Scratch and you’re still unsure, we do offer a 100% money-back guarantee on your first order, no questions asked.
What if I run out or have too much?
It’s super simple to pause, slow down or speed up your subscription with a click of a button. Your subscription is within your control.
How do you calculate how much they should be fed?
Based on your dogs weight, age and activity level, we will recommend a daily feeding amount calculated on how many calories your dog needs.
How come your calculation is telling me to feed them different amounts to what I currently feed them?
Just like hoomans, dogs have varying activity levels and metabolism rates. Different food recipes also have different energy levels and densities, so one cup of two different dog foods can also have a big difference in energy availability.
It is OK for you to adjust the amount you feed your dog but just remember that over 50% of dogs in Australia are overweight or obese and this can impact how many years you will have together.
How does it work with two or more dogs?
We calculate how much Scratch each dog should be fed per day based on their individual breed, age and weight.
You can feed them these separate amounts out of the same box, or we can send two boxes at once.
Delivery & Payment
Will you warn me when my card is to be charged?
Sure will. We will let you know 5 days in advance of when your next fresh box is due to ship and when it will be charged.
What if I'm not home to accept the delivery?
We currently use Australia Post, with no signature. Your driver will leave the box in the best place possible. We don’t want you to have to try to get to your local post office during business hours, and then have to lug home a heavy box of food.
Is there a bag inside, or does that box leak?
There is a resealable bag inside the box. This is important to keep the food fresh, and store all the great smells inside for feeding time!
What areas do you ship too?
We ship to most places in Victoria, New South Wales, Queensland, Tasmania and South Australia.
Shipping is free for all Melbourne & Sydney customers and subsidized down to a small fee for everyone else. Head to checkout and enter your address to see exactly how much it is to get to your door.
One day (hopefully in 2019) we’ll offer free shipping Australia-wide, but shipping dog food is expensive, so we’ve subsidized the cost as best we can for now. Watch this space.
Is the packaging recyclable?
All our packaging is recyclable. To get the best value out of recycling the bag, we suggest you put them in the redcycle.net.au bins available at most supermarkets.
Can I buy Scratch in a pet store?
We have chosen not to sell in pet stores. We can get you a better food at a better price, as well as being more convenient.
We are confident that your dog will love our kibble and that you’ll see the benefits over time. You can also cancel at any time without restriction, and we offer a money-back guarantee on your first box if you’re unsure after transitioning.
Are you members of the Pet Food Industry Association of Australia (PFIAA)?
30 years ago, most dogs lived in the backyard rather than on the bed. We now fully accept them into our families as little fur babies.
While pet food has improved, we don’t think that regulation has kept up. In fact, it is still only a voluntary standard that exists, and that was written by the pet food industry itself.
While our manufacturing partners are PFIAA members and audited to the voluntary standard, we have currently chosen not to join. We especially believe that the standard does not demand the transparency that consumers expect and deserve. The flexibility that it allows marketers to deceive and promote is more appropriate for business generations ago, not now.
Fully Recyclable Box
Fully Recyclable Re-sealable Bag
Scooper with your first order
Unique Transition & Feeding Guide
Feeding & Transition Guide
Our mates are used to the same meal, day in day out.
A sudden change can stress out their digestive system and get you diving for the poo bag.
Follow our transition guide to get them on to Scratch smoothly.
Days 1 & 2
75% Original 25% Scratch
Days 3 & 4
50% Original 50% Scratch
Days 5 & 6
25% Original 75% Scratch
See why most dog food is full of crap
We don’t send many emails, because, well dog food isn’t that interesting (lets be honest).
But, we will tell you how the pet food industry deliberately confuses us to spend more money on food that often isn’t any healthier.