Job: Senior Copywriter - Scratch
Scratch Job

Senior Copywriter

$110,000-$120,000 p/a pro-rata, 4-day week, ideally based in Melbourne.

Got mad skill with a quill and a penchant for dogs? You could be just who we’re looking for. Whether it’s penning an email for a new product launch, whipping up a script for a treat video or spreading the word with a direct sales ad, we believe there’s always room to bring out the joy of dogs through powerful copy.

That’s why we’re on the hunt for a passionate and experienced Senior Copywriter to join our small team of dog lovers.

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You’ll be responsible for bringing out the voice of Scratch to customers and dog owners around the country, across all touchpoints. As our only dedicated copywriter, you’ll be a crucial part of making Scratch Australia’s most trusted brand for dog health & wellness. And you’ll be adept at getting into the brains of dog owners, honing in on what makes them tick, and creating thumb-stopping ad copy that’ll instill trust and desirability in Scratch.

You’ll report to Isabelle Mason, our Head of Creative who’s responsible for overseeing the creative output of our brand and for managing the creative team. On the content and creative side of the business, you’ll not only be a wordsmith but an ideas machine too – helping create fun, silly, envelope-pushing creative campaigns.

You’ll also work closely with Kevin, our Head of Growth, to write content to assist performance marketing efforts such as direct sales copy, static and video ad copy, landing pages, emails to promote products or SEO writing.

Oh, did we mention that we loooooove copy here at Scratch. So, you’d be in a place where our co-founder (Mike) and Head of Creative (Izzi) would really back you (and together, have written most of our copy to date).


  • Ideate and contribute to creative ways of talking about dog food and life with great dogs.
  • Write funny, informative and trust-building copy across website, email, social media, landing pages and video.
  • Write dynamic, effective, high-performing ad copy for Meta, Google, SEO, etc. Working with our video producer and graphic designer to bring advertising ideas and hooks to life.
  • Research and collaborate with the founders and product experts to educate others on the health benefits of our products.
  • Analyse feedback and research insights to iterate on successful work and spark new ideas for content.

The right person will be:

  • A lot like a good dog (friendly, energetic, fun, smart & loyal).
  • An excellent written and verbal communicator. But not neutral good. Think, chaotic good. Someone who can sink into our more laid-back, Aussie but not ocker, funny but not frivolous TOV. But still keep the energy. Pace. Plenty of punch. And concise (unlike this job description).
  • Able to resist the temptation of a cheesy pun. No doggos or puppers here.
  • Also able to spot grammatical errors and know the difference between dogs, dog’s and dogs’.
  • A gun at direct sales copy. Look, we’re not saying you need a poster of Ogilvy on your wall, but the right person has an insatiable curiosity for using words to sell.
  • An ideas machine, constantly finding inspiration in dogs and new ways to communicate with their humans. We’re a small team but have pulled off some big achievements. We love creatives who have their finger on the pulse, their brain ticking away and can throw a bunch of ideas at the wall and see what sticks without letting ego get in the way.
  • An autonomous worker. Self-motivated, thriving with space and responsibility for results. That doesn’t mean working in a silo. But taking initiative, bringing ideas proactively, and knowing what needs collaboration and what you can tackle yourself.
  • Clear on their beliefs and willing to fight for them, but also able to commit to the team’s decision.
  • Welcoming of analytics & data in any discussion. But also willing to throw them out the window if untethered creativity beckons.
  • Aware of the changing media landscape and able to tailor your writing for the platform requirements (but maybe with a soft spot for old school long-form copy).
  • Committed to helping use business as a force for good in the world.
  • A dog person (naturally).

A few specifics

This is a 4 day role (30.4 hours like most of the business). This isn’t an urgent role where you will come in and be under the pump straight away. We grow the business sustainably, so you’ll get started with thoughtful training and mindful onboarding.

We treat our humans as well as our dogs – considering the planet, our people, our customers and their pets in everything that we do. And we’re a B Corp! Other perks include:

  • 5 paid annual days to volunteer at animal shelters/rescues
  • Free Scratch food for your dogs
  • 3 paid Pawternity days if you bring home a puppy or rescue
  • Time off if you have a sick pet (not just dog)
  • Industry-leading parental leave scheme for a small business (all parents are entitled to at least 8 weeks of fully paid leave)

We work primarily remotely so we can avoid peak hour, walk the dog when our brains need fresh air (or they do), look after the kids when they’re sick and be judged on the work we produce – not how long we’re in the office. It doesn’t work for everyone, so we have an office in Melbourne (Abbotsford to be exact) if you prefer.

Our creative team usually try to all be in the office one day a week to breathe each other’s oxygen but we’re also open to people living outside of Melbourne applying if you’ve got the experience and the skills.

Applying for the role

Applications have closed sorry.