Puppy Food Compared: What Actually Matters for Their First Year
We compare Scratch to the big puppy food brands that you'll find in stores and show you how to tell good food from good marketing.
We compare Scratch to the big puppy food brands that you'll find in stores and show you how to tell good food from good marketing.
Right, so you're drowning in puppy food options. Dog food is a big business and it's dominated by Mars and Nestle, so every brand wants to say what we all want to hear. "Premium," "natural," "vet-recommended" - you know the drill.
Here's what actually matters for your pup's first year:
95% of their immune system develops in their gut before they turn one. High-quality proteins and avoiding overloading the body with ingredients that cause inflammation is key.
Good foods don't hide behind vague labelling. Many of the most popular brands change ingredients from batch to batch based. Look for more transparent brands that don't change recipes to save money.
Puppies need at least 22.5% protein from their diet as the essential building blocks for muscles and organs. But not all protein is created equal. Seek human-grade or animal proteins from the human food supply chain.
Artificial preservatives, excessive processing, and high-inflammatory ingredients might be "AAFCO approved" but can set your pup up for chronic issues down the track.
Here's the thing about puppies: 95% of their immune system develops in their gut during their first year. It's literally their foundation for life.
Most puppy foods just add extra calories and call it a day. But what your pup's gut actually needs:
Get this right in year one, and you're setting them up for fewer vet visits, better energy, and potentially years more life. Get it wrong, and you might spend years trying to fix gut issues that started with cheap puppy food.
This is why Scratch loves your dog's guts—quite literally.



Tons of Aussie meat, whole veggies, healthy oils, and extra vitamins for a resilient gut, shiny coat and tough immune system.
Scratch contains more meat than just about any kibble in Australia.
Most pet food ingredients are powdered from China. Scratch is up to 97% Australian whole ingredients.
Our direct to you model puts freshly-made food in your pups bowl – not bulk stuff made months ago.
High fibre to promote beneficial gut bacteria, and high quality low-allergen proteins.
With plenty of DHA from Australian salmon oil.

Tons of Aussie meat, whole veggies, healthy oils, and extra vitamins for a resilient gut, shiny coat and tough immune system.
Scratch ships free on subscription. If anything comes up or if you want to mix feeding, you have instant control.
Take the guesswork out of feeding with their personalised feeding plan and dashboard as they grow.
We’re sure they’re nice but those big dog food giants are so hands off! We know your pup from the start.
Occasionally we meet a pup we can’t win over. You’re covered if your little mate is threatening a hunger strike.
All Scratch recipes are 100% nutritionally complete for puppies and adult dogs. We’re in this for the long haul.
to Australian environmental & dog welfare initiatives
Good question. It depends on their age, breed & expected adult size. A Sa...
Good question. It depends on their age, breed & expected adult size. A Saint Bernard is a puppy for a lot bigger than a Chihuahua for instance. Just by a little bit!
The food they’re eating also changes things as different foods produce different energy. Scratch feeding plans are tailored to the recipe that they’re eating (which you can also switch up if they’re fussy and seek variety).
When you get started with Scratch, we’ll ask some questions and calculate a feeding guide for your puppy based on this information. So the checkout will tell you how long each order would last and exactly how much to feed with the scoop that we provide in your first order.
As they grow, you can update their weight via your pups plan webpage for their instantly updated feeding guide. You can see our suggested feeding guide prior to signing up if you’re curious.
Hell yeah. Absolutely. All of our recipes are complete and balanced diet on t...
Hell yeah. Absolutely. All of our recipes are complete and balanced diet on their lonesome, but you’re welcome to mix it up. You can start with choosing a mix-feeding plan at checkout, or switch in your account area down the track.
If you are planning to mix feed, we do recommend dishing up Raw separately and when you can, supervise. So if your pup hasn’t gobbled it up in an hour, you can chuck it out to be safe.
We’ve got large breed pups & their fast-growing bones covered too, but ...
We’ve got large breed pups & their fast-growing bones covered too, but only on our Turkey & Beef and Salmon & Mackerel recipes.
Our Kangaroo & Lamb recipes have calcium:phosphorus ratios slightly too high for us to recommend, but we’ll tell you at checkout if we don’t think either recipe is right for your dog.
Yep, puppies will love this stuff. In fact, there are several emerging studie...
Yep, puppies will love this stuff. In fact, there are several emerging studies that suggest being fed raw as a pup can result in a lower incidence of diarrhoea, skin allergies and atopy when they’re adults.
That said, we don’t recommend it if you’ve got a puppy with a compromised immune system. If we think your dog might not be suitable, we’ll flag it at checkout to ensure that no dog at risk purchases without checking with their vet first.
Our mates are used to the same meal, day in and day out. A sudden change can ...
Our mates are used to the same meal, day in and day out. A sudden change can stress out their digestive system and get you diving for the poo bag. So we recommend switching over 7 days for kibble or 14 days for Raw (holding off tasty treats or sneaky table scraps during the process) for the smoothest switch.
The welcome guide in your first order will guide you through a gentle transition and what to expect.
This is the dinner dogs dream about. But on the off chance yours is one of th...
This is the dinner dogs dream about. But on the off chance yours is one of the very few (or a secret vegan), we offer a 100% money-back guarantee on your first order.
If you sign up, transition over and they’re still not into it, just let us know within 60 days of ordering and we’ll refund the full cost of your first box for you (limited to one box only).
That’s a tricky one.
Adult food is just a worse version of puppy foo...
That’s a tricky one.
Adult food is just a worse version of puppy food, not requiring as much protein and DHA. But a healthy adult dog will thrive on high protein diets and DHA comes from salmon oil, so a really good puppy food should be ideal for a dog through their adult lives.
A puppy is technically an adult for feeding requirements once they physically mature and stop growing in height.
Your pup will have their own plan where you can update their weight. We’...
Your pup will have their own plan where you can update their weight. We’ll send little reminders every 2 months if you haven’t updated them while they’re in their growth phase.
As soon as you update their weight, our site will instantly give you a new feeding guide and update your deliveries so you’re not caught short.
Our most popular food, this high-protein recipe is designed for dogs of all ages, including those large breed pups.
Our high-protein fish dish for sensitive and senior dogs that’ll go easy on their guts.
Delicious single-protein food with plenty of pasture-raised lamb and whole, healthy grains. Great for very active dogs.
Our original game-changer and the best thing if they can’t seem to shake tummy & skin problems on any other food.

“Since starting Duke on Scratch he isn’t scratching so much & no more runny #2’s!!!
Now onto the customer service. Hands down THE BEST, customer service around!”

“Turns out, our puppy IS food motivated, when he actually LIKES the food! Scratch has made training him so much easier”

“Changing to Scratch was the best decision we ever made for our puppy Murphy. We had tried so many different brands and all of them left him with an upset stomach.”