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Shop ExtrasThe science behind raw feeding
Why generations of dog owners refuse to feed anything else, and what the veterinary science says about raw feeding.
70% of immune function happens in the gut.
It affects their energy, coat quality, even mental clarity. That’s exactly why we scientifically formulate all of our recipe from scratch with our in-house vet to do one thing: put gut health first.
Raw works with their digestive system, not against it. Like our dry food, we avoid ingredients that cause inflammation in the gut, opting instead for low-GI wholefoods and fibre to support digestion and good gut bacteria. With Raw, we're able to take that so much further. Uncooked, the food remains fully bioavailable, natural enzymes stay active and the gut microbiome thrives.
Studies found 1.7x greater gut diversity in Raw-fed dogs
Food isn't just energy.
It's medicine.
You’ve done your homework, so have we. Raw works.
The science speaks for itself. It’s why veterinary nutritionists and thousands of dog owners haven't looked back after investing in raw. Dogs fed raw typically experience:
Better digestion & metabolism
Getting the majority of energy from protein and natural fats (rather than carbs) means everything’s used to promote growth and repair. So there’s less waste on the other end. You’re welcome poo slave.
Beloshapka et al, 2012; Kerr et al, 2012; Bermingham et al, 2017; Sandri et al, 2017; Hielm-Bjorkman and Virtanen, 2019.
More (and even) energy
Keen to calm your farm? Compared to dehydrated food, dogs are able to utilise more from their raw food. Giving them even more energy. And releasing it in a more balanced way throughout the whole day.
Hamper BA, Kirk CA, Bartges JW. Apparent nutrient digestibility of two raw diets in domestic kittens. J Feline Med Surg. 2016 Dec;18(12):991-996. doi: 10.1177/1098612X15605535. Epub 2015 Sep 23. PMID: 26400072; PMCID: PMC11112242.
Less allergy & skin issues
High bioavailability of natural oils and omegas does wonders for itchy and scratchy dogs. Early studies have even shown puppies reared on raw displayed promising signs of reduced allergy and atopy as adults.
Hemida MBM, Salin S, Vuori KA, et al. Puppyhood diet as a factor in the development of owner-reported allergy/atopy skin signs in adult dogs in Finland. J Vet Intern Med. 2021; 35(5): 2374-2383. https://doi.org/10.1111/jvim.16211
Happier microbiome
Raw diets encourage a more diverse gut population. Including more of the bacteria associated with protein and fat utilisation. Which can help build healthier immune systems, happier guts and slimmer tums.
Kim, J., An, JU., Kim, W. et al. Differences in the gut microbiota of dogs (Canis lupus familiaris) fed a natural diet or a commercial feed revealed by the Illumina MiSeq platform. Gut Pathog 9, 68 (2017). https://doi.org/10.1186/s13099-017-0218-5
Why Dr. Sam started recommending raw.
She never used to recommend raw feeding in the clinic. With so many recipes still needing supplementation and most using ‘pet-grade’ meat and production, she was never comfortable with the health risk to dogs or humans.
Until we made Raw from Scratch.
Not just any raw food
Nutritionist formulated. ✔️ Lab tested. ✔️ We fill all the common nutritional gaps of raw feeding to ensure your meat fiend thrives (and gets the ideal diet in each bag). No supplementation or nerdy spreadsheets needed!
Animal protein is the ideal way to power and repair pups. Loved for its long lasting, even release of energy. And for being loaded with amino acids: the building blocks of glorious coats, skin, nails, muscles and other tissues.
Our vitamins and minerals are straight from nature. You don't need to worry about us adding synthetic forms (which aren't as well absorbed by the body) into your dog’s diet like a lot of lightly-cooked pouches. All these nutrients are from real, really wholesome ingredients.
There’s no better diet for building a resilient and balanced gut microbiome than raw. Our recipe takes it up a notch with easy-to-digest and gut-protecting ingredients. Pre and probiotic-rich veg. Heaps of fibre. B-vitamins galore. And no fillers, additives or inflammatory grains.
So your dog gets the most out of their food. Keeping each ingredient as raw, fresh and natural as possible ensures the max nutrients are absorbed into those fuzzy bellies. Meaning better digestion and less waste (a.k.a. poops for you to clean up).
We’ve also got tons of the next best energy source: nutritious, naturally-occurring fats (21.2%). A high-calorie fuel without all that sugar. And awesome for the absorption of all those important fat soluble vitamins (A, D, E and K).
Calorie-loaded fillers you find in most dog foods = more sugar spikes, more hunger and more fat storage. With less nutritional value. Raw keeps it low carb and sticks to the healthier ones like sweet potato for longer-lasting energy and satiation.
We only use quality proteins and fibre that break down easily. All served in the way that’s best for your dog’s digestion. That means blanched veggies, raw everything else. Diced into bite-size cubes (for slower chewing than minced patties).
Because we don’t cook our ingredients (except for blanching our veg), Raw has a higher water content. This keeps your dog nice and quenched. Super important to keep your pup’s kidneys happy and healthy.
Raw is super gentle on the gut and less likely to trigger sensitive dogs. That’s thanks to our impeccable choice of ingredients and lack of processing. We’ve picked quality proteins, less carbs and fresh produce with loads of antioxidants and micronutrients!
Ready to see the difference?
Go all in on your dog’s nutrition.
Get the benefits of raw feeding with human-grade ingredients and none of the mess.
Stored in the freezer and served just like kibble. Simply scoop it out frozen or let it sit for 10 to your dog’s preference.
- 100% nutritionally complete
- High-protein & great for gut health
- Ingredients you can see
- 70% meat and fish
$157 per 8.25kg
8.25kg or 16.5kg at a time
+ Kibble
A little from column A, a little from column B.
Get the best of both worlds with our easy mixed-feeding option.
We’ll give you a personalised plan and scoops to dish out one for brekki, one for dinner.
- 100% nutritionally complete
- Great for gut health
- Best of both worlds
- 2/3rds raw, 1/3rd kibble
From $165 per 9.5kg
Lasts longer. Typically save 38% a day
Your order will include:
Healthy dog food
Personalised feeding guide
Feeding scoops
Free shipping in Melb & Syd
Your dog’s plan is easy to manage online. Change or cancel at any time. You’ll always get 7-day and 24-hour reminders, so there’s no unexpected surprises.
The Scratch Guarantee. Let's Shake On It
If your dog doesn't devour our food after the two week transition plan, we'll give you a full refund on your first box.