It doesn’t look like any other dog food – because it’s not.
Raw is the first of its kind in Australia. We’ve served up the easiest way to feed your dog the raw whole ingredients that’ll boost their gut health and immune system. To dish it up, just pour into the bowl and bon appetit. No mise en place needed.
We may shop like chefs. But we feed like dog nerds.
Every bag is packed with real produce picked to do nothing but support and repair your best mate’s microbiome. For canines, that means 70% meat like human-grade beef, organs and salmon you could get from the butcher, with fresh whole veggies and fruit. Topped with a couple of superfoods like kale and kelp to keep it nutritionally complete.
Hover overTap any ingredient to see why we include it
30% Beef muscle meat,
A protein hit that would make gym bros blush. Packed with all ten essential amino acids vital for whole pup health, tissue repair and hormone regulation. This meat is a lean mean fighting machine with its immunity-boosting vitamins and minerals like iron, zinc and B12.
25% Beef heart,
Low in calories. High in nutrients that help your pup’s own ticker, like taurine and thiamine. One of our heartier ingredients (pun absolutely intended) thanks to heaps of satiating protein with vitamins, iron and fatty acids for cell health and healing too.
10% Sweet potato,
A low-GI carb for fueling fido without the sugar spikes (and ensuing shoe chewing). Peeled and blanched to make this natural prebiotic easier to digest. Without losing all the good vitamin C, B6, iron, magnesium and antioxidants like beta carotene that protect against some cancers.
8% Atlantic salmon frames,
Packed to the gills with protein and omega-3 fatty acids to support your dog from the inside out. Good for brain development and immunity. Great for keeping your dog's coat looking silky, silky smooth.
4.5% Beef liver,
Dogs find liver irresistible (and we’re not about to yuck their yum). It’s one of the most nutrient-dense and digestible sources of vitamin A, B, folate, copper and iron. So basically, mother nature’s multi-vitamin for metabolic, enzyme, digestive, bone and immune health.
4% Green beans
Filled with fibre to keep your pup’s poops nice and regular. Gut and butt health aside, these beans are rich in the things that fuel your dog’s other essential functions too like magnesium, folate, thiamine and potassium.
4% Zucchini,
Served skin on for max antioxidants to protect your buddy’s bod from free radical damage. We also love this green as a source of both soluble and insoluble fibre for a balanced gut and primo poops. Plus a laundry list of nutrients: Vitamins A, C, B6, K, zinc, manganese, and copper.
3% Beef spleen,
Sometimes good things come in strange purple packages. Spleen is a superfood for dogs. It’s an organ that’s good for their organs. Thanks to an insane amount of highly bioavailable and bioactive iron and vitamins. As well as selenium, an antioxidant essential for metabolic function.
2.6% Peanut butter,
Smooth with no added salt, sugar or sweeteners. Peanut butter contains protein and essential fatty acids. But let’s be real. We added it because we wanted to bind some of our less cubable ingredients with something natural that dogs froth over.
2% Kale,
There’s a reason crunchy mums love it. Kale’s an all-rounder absolutely stuffed with vitamins and minerals that support vision, bone, immune, nervous system and hormone health. Plus a tonne of antioxidants, flavonoids, and polyphenols that protect from chronic diseases.
2% Blueberries,
Because blues are just as important as your greens. These sweet treats are bursting with natural gut-balancing fibre, an immune-boosting mix of Vitamins A, C and K and free-radical-fighting antioxidants like ellagic acid that’s been associated with tumour prevention.
Wheat germ,
Lassie-level locks here you come. Wheat germ is here to help make your dog even more pattable. With heaps of omega-3 fatty acids to support the growth of gloriously soft coats and help soothe skin inflammation.
Bone flour,
Yep. That’s exactly what it sounds like. Flour made from the ground bones and connective tissue of cows. We love it because it’s super high in calcium and collagen, plus it helps us offer the perfect ratio of Calcium and Phosphorus.
Cold pressed wheat germ oil,
Not that kind of germ. This is pure cold pressed oil extracted from kernels of wheat. A.K.A. the most concentrated natural source of vitamin E around. This antioxidant-rich vitamin helps protect cells from free radical damage and the associated diseases and cancers.
Aquamin,
Derived from red marine algae and seawater, Aquamin is awash with natural and easy-to-absorb minerals like magnesium, iron and calcium. Vital for keeping your best mate’s body and joints in top knick.
Salt,
Just enough to keep your pup’s electrolytes up (way less than you’ll find in kibbles). A little salt helps keep their bodily fluids in balance and their muscles happy to keep them in top possum-chasing shape.
Kelp,
If you wanna be fancy, ascophyllum nodosum. If you don’t, seaweed. Kelp is super high in fibre, protein and amino acids, which support digestion, thyroid function and tissue repair. It also contains bio-actives like fucoidans and polyphenols proven to reduce oral plaque while improving gum and teeth health. See ya later bad breath!
Fortified yeast,
Our four-legged mates don’t naturally produce zinc. So it’s got to come from their diet (like this enriched yeast). The mineral is important for all sorts of vital bodily functions like vision, cell creation and repair, skin health and keeping the immune system fighting fit.
Zinc yeast
Dogs don’t get toast with vegemite. So we include this enriched yeast to make sure they have all the Vitamin B needed for a healthy metabolism, digestive and immune system. It helps with the absorption of nutrients like iron, the breakdown of fat and protein, and even cognitive functioning.
The critics have spoken (and they’re droolin’ too).
Yep. The fussy eaters. The snack snobs. Even the ones who usually inspect their bowl like it’s a trap. Raw’s been tested on the pickiest palettes in the country. Turns out, raw chunks of meat wins every time.
