2019 Melbourne Dog Lovers Show | Scratch

2019 Melbourne Dog Lovers Show

Well, that was kind of crazy but we survived our first Dog Lovers Show! So good to meet so many customers in person for the first time, lots of amazing dogs and to introduce what we’re doing to thousands of new people.

This was really our first big marketing push and fun to get under the nose of the big guys, pushing a healthier way to do petfood. We had a little fun with the event too, making a magazine and small run of dog lovers merch including beanies, totes and socks. We might even get these online for purchase soon.

Thank you to our epic team of helpers, with Jo, Kirsty and Stu helping to make the chaos all work. We’re very lucky!
– Mike & Doug

See why most dog food
is full of crap

We don’t send many emails, because, well dog food isn’t that interesting (lets be honest).

But, we will tell you how the pet food industry deliberately confuses us to spend more money on food that often isn’t any healthier.