The Pet Food Industry Archives | Scratch

Understanding the Invisible Economics of Pet Food

In recent years, pet food has undergone a revolution. Didn’t notice? Of course you didn’t, because you’re a regular person who doesn’t think about kibble 24/7. But while you were going about your daily life, some pretty positive changes have been made around the food available for your best mate. Let’s back up: Historically, people […]

Read more

2019 Melbourne Dog Lovers Show

Well, that was kind of crazy but we survived our first Dog Lovers Show! So good to meet so many customers in person for the first time, lots of amazing dogs and to introduce what we’re doing to thousands of new people. This was really our first big marketing push and fun to get under […]

Read more

Day one

Good morning! Here we are. Somewhat close to day 1 in a new company. Two guys who still barely know each other but united by a shared belief that: Dogs are the best. What we feed them is compromised by cheap ingredients and outdated business models. It’s ridiculously hard for owners to tell what is […]

Read more
CLOSE

Stocked up but interested?
Set a reminder

Enter your email address and we'll send a simple reminder email when you're running low on food.