The Pet Food Industry Archives | Scratch

2019 Melbourne Dog Lovers Show

Well, that was kind of crazy but we survived our first Dog Lovers Show! So good to meet so many customers in person for the first time, lots of amazing dogs and to introduce what we’re doing to thousands of new people. This was really our first big marketing push and fun to get under […]

Protecting our Dogs: Findings of the Pet Food Senate Inquiry

The Senate inquiry into pet food has just handed down its report, with seven recommendations on how to improve pet safety and transparency. Let’s dig into the pet food senate inquiry results and see what they really mean. The pet food senate inquiry report has been scathing in its review of the pet food industry […]

Day one

Good morning! Here we are. Somewhat close to day 1 in a new company. Two guys who still barely know each other but united by a shared belief that: Dogs are the best. What we feed them is compromised by cheap ingredients and outdated business models. It’s ridiculously hard for owners to tell what is […]