The Pet Food Industry Archives | Scratch

Protecting our Dogs: Findings of the Pet Food Senate Inquiry

The Senate inquiry into pet food has just handed down its report, with seven recommendations on how to improve pet safety and transparency. Let’s dig into the pet food senate inquiry results and see what they really mean. The pet food senate inquiry report has been scathing in its review of the pet food industry […]

Day one

Good morning! Here we are. Somewhat close to day 1 in a new company. Two guys who still barely know each other but united by a shared belief that: Dogs are the best. What we feed them is compromised by cheap ingredients and outdated business models. It’s ridiculously hard for owners to tell what is […]

See why most dog food
is full of crap

We don’t send many emails, because, well dog food isn’t that interesting (lets be honest).

But, we will tell you how the pet food industry deliberately confuses us to spend more money on food that often isn’t any healthier.