Introducing: Raw from Scratch
Hey folks,
Six years ago we set out to make the best kibble possible. One with better ingredients, tonnes of transparency and good old-fashioned customer service. Weāve helped 50,000 amazing dogs so far. And now weāre about to launch another Aussie first to help even more.
Weāve always thought raw was the healthiest way to feed a dog, but didnāt love a lot about it. The meal prep, the mess, the sub-par meat. Having to scour the stateās butchers for good organs and meat.
So weāve made our own. One thatās as easy as the kibble you know and love. But with a heap of extra health benefits. Introducing: Raw from Scratch.
All natural. Packed with 70% meat. While 100% nutritionally complete and balanced. Optimised for longer-lasting energy, happier guts and dogs with sensitivities.
Read on to see what sets Raw from Scratch apart…
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Weāve got the ultimate diet for dogs in the bag


That theyāll really love. Everything is super healthy and human grade. Weāre talking big chunks of beef. Nutrient-rich organs. Fresh Aussie veg. The odd blueberry. Even kelp.
Shipped & served frozen
Yep. Itās the most bioavailable way to feed your dog. We blast-freeze every morsel so itās as fresh as humanly (and dogly) possible. To max out the benefits of all those natural nutrients.

Weāll be launching Raw this September, exclusively to existing Scratch dogs in Melbourne & Sydney to start with before all your dog park pals can join a few weeks later.
And donāt worry – weāre still hellbent on making Australiaās best kibble and have our 4th recipe less than a month away. Youāll be able to mix them with raw too if varietyās your thing.
Cheers,
Mike & Doug