Us Archives | Scratch

Frankie Magazine ‘Small Business of the Year’ winner

See this beautiful magazine? The folks at Frankie clearly have great taste (😏) and were kind enough to award us the ‘Small Business of the Year’ title in their famous annual Good Stuff awards. When we started Scratch, we wrote down a list of the publications that we were influenced by, that looked at the […]

Our First 1% for the Planet Donation

You might have seen the little 1% for the Planet on your dog’s Scratch box and our website. But what is it all about? When Mike & I first discussed starting Scratch, we wanted to make sure our business had a positive impact on the environment and society. That it’s purpose was not just improving the […]

Scratch Launch Party

What’s the point of starting a business to help dogs if you’re stuck behind a desk and don’t get to hang out with them, right?

To kick off Scratch, we invited thirty of Melbourne’s finest woofers down to celebrate with us.

Day one

Good morning! Here we are. Somewhat close to day 1 in a new company. Two guys who still barely know each other but united by a shared belief that: Dogs are the best. What we feed them is compromised by cheap ingredients and outdated business models. It’s ridiculously hard for owners to tell what is […]

See why most dog food
is full of crap

We don’t send many emails, because, well dog food isn’t that interesting (lets be honest).

But, we will tell you how the pet food industry deliberately confuses us to spend more money on food that often isn’t any healthier.