Here’s a few words we never imagined we’d be saying – Mick Fanning invests in Scratch! Actually, stuff it. We did imagine it. From day one. We set out to earn Australia’s trust, not through big marketing budgets and ads, but through good old fashioned customer service and a product that turned dogs health around. […]
We had to do five takes of walking down a hallway, but it was worth it to be featured on the channel 9 news last week. Mark Santomartino took a dive into the pet food industry and our growing desire for more truth from our brands. Now that we’ve got our vision back from the […]
It’s humble brag time here at Scratch HQ! Each year the Online Retail Industry and Australia Post pick a panel to choose some of Australia’s leading businesses in areas such as customer service, technology, international expansion and so on. They also award a few general categories and this year we’re honoured to be chosen as […]
There’s a bunch of industries that seem to have always been a little shady. You know thee kind of businesses that you don’t really like, but the only alternative is paying 3x more from an eco-store. Or maybe they’re the kind that leave you so disillusioned that you spend half your free time making your […]
See this beautiful magazine? The folks at Frankie clearly have great taste (😏) and were kind enough to award us the ‘Small Business of the Year’ title in their famous annual Good Stuff awards. When we started Scratch, we wrote down a list of the publications that we were influenced by, that looked at the […]
You might have seen the little 1% for the Planet on your dog’s Scratch box and our website. But what is it all about? When Mike & I first discussed starting Scratch, we wanted to make sure our business had a positive impact on the environment and society. That it’s purpose was not just improving the […]
What’s the point of starting a business to help dogs if you’re stuck behind a desk and don’t get to hang out with them, right?
To kick off Scratch, we invited thirty of Melbourne’s finest woofers down to celebrate with us.
Good morning! Here we are. Somewhat close to day 1 in a new company. Two guys who still barely know each other but united by a shared belief that: Dogs are the best. What we feed them is compromised by cheap ingredients and outdated business models. It’s ridiculously hard for owners to tell what is […]