It's 2022. You and your partner just bought a dog and a space ship.
You see the vet, you know what the little guy or gal needs. Then you head online. You can weigh up what's for them, what's in it, and what impact it has on the planet.
Sounds simple, but right now it's anything but.
So, that's our vision: a range of ethical dog food where you know what's inside it, where it's come from and at a price you can afford – even if you live outside of Coogee.
Bring transparency to a dishonest & harmfully misleading industry
Do our bit for the planet & resources that we consume
Make responsible decisions, treating every human & dog that we come across with respect and good nature.
Sounds nice, right? Not convinced?
We don’t blame you. It’s easy for companies to talk about values without taking any real action.
We believe in showing our receipts.
We're really excited to be members of 1% For the Planet, a global network of businesses, nonprofits and individuals working together for a healthy planet.
We chose to start with 1% For The Planet because:
OCTOBER 2020 - $3.4k to OzHarvest
AUGUST 2020 - $3.3k to OzHarvest
JULY 2020 - $3k to OzHarvest
JUNE 2020 - $4.5k to OzHarvest
MAY 2020 - $6k to OzHarvest
JAN 2020 - $6k to WWF
JUNE 2019 - $1.2k to OzHarvest
APR 2019 - $500 to Humane Society
JAN 2019 - $170 to WWF
The Australian dog food industry is the wild west. The current industry rules (which are self-governed and voluntary) allow companies to name a dry dog food after an ingredient, but it to have as little as 5% of that meat. The rule allows a minimum of 20% meat, and only 25% of that (5%) has to be the meat in the name. It's great way saving costs with cheaper filler meats. Wet food is even worse, without a minimum meat content at all.
Luckily, most premium brands do include a good amount of meat but we should still be able to know what's in the food that we're feeding our dogs day and night. We're continually pushing our transparency further, starting with:
We consider the entire supply chain, from farm to table (or dog bowl). We strongly believe that by using meat products, we have a responsibility to understand the 360 degree impact of the resources we choose to use. From the way the animals are raised and fed, to the way the meat is processed and transported, we consider the ethical, environmental and health implications of each decision.
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