Ethical Dog Food | Scratch

Impact Hub

Business can do a lot of good (and a hell of a lot of evil). So we're on a mission to build Scratch responsibly, sustainably and honestly—for the good of your dog and the planet. 🌏

Staffy

Our Mission

It's 2022. You and your partner just bought a dog and a space ship.

You see the vet, you know what the little guy or gal needs. Then you head online. You can weigh up what's for them, what's in it, and what impact it has on the planet.

Sounds simple, but right now it's anything but.

So, that's our vision: a range of ethical dog food where you know what's inside it, where it's come from and at a price you can afford – even if you live outside of Coogee.

We've built impact into how we do things day to day, and where we want to be in 10 years:

Bring transparency to a dishonest & harmfully misleading industry

Do our bit for the planet & resources that we consume

Make responsible decisions, treating every human & dog that we come across with respect and good nature.

Sounds nice, right? Not convinced?

We don’t blame you. It’s easy for companies to talk about values without taking any real action.

We believe in showing our receipts.

Ethical Dog Events

We've donated over $20k to high-impact charities

1% For the Planet

We're really excited to be members of 1% For the Planet, a global network of businesses, nonprofits and individuals working together for a healthy planet.

We chose to start with 1% For The Planet because:

  • It's completely transparent with third party certification
  • At least 1% of all REVENUE (not profit) must be donated. That means no-one can limit donations at the end of the year through bonuses and big salaries
  • They research the effectiveness of charities and only approve ones with minimal overheads and high impact
  • We get to choose which charities to donate to, so we can learn what you're most passionate about and together make an impact
Donation updates

OCTOBER 2020 - $3.4k to OzHarvest

AUGUST 2020 - $3.3k to OzHarvest

JULY 2020 - $3k to OzHarvest

JUNE 2020 - $4.5k to OzHarvest

MAY 2020 - $6k to OzHarvest

JAN 2020 - $6k to WWF

JUNE 2019 - $1.2k to OzHarvest

APR 2019 - $500 to Humane Society

JAN 2019 - $170 to WWF

We're setting the new standard for dog food.

The Australian dog food industry is the wild west. The current industry rules (which are self-governed and voluntary) allow companies to name a dry dog food after an ingredient, but it to have as little as 5% of that meat. The rule allows a minimum of 20% meat, and only 25% of that (5%) has to be the meat in the name. It's great way saving costs with cheaper filler meats. Wet food is even worse, without a minimum meat content at all.

Luckily, most premium brands do include a good amount of meat but we should still be able to know what's in the food that we're feeding our dogs day and night. We're continually pushing our transparency further, starting with:

  1. We're the first dog food in Australia reveal exact percentages of our ingredients.
  2. We use real names for ingredients. No confusing jargon and no marketing lingo like "chicken gravy" or "beef casseroles". When we say "lamb" we just mean lamb.
  3. We don't change our recipes on the sly. Dog food brands often lower the quality of food without telling you, so we publish changelogs of any changes ever made to our recipes so we're always accountable.

Ethical dog food without thinking twice

We consider the entire supply chain, from farm to table (or dog bowl). We strongly believe that by using meat products, we have a responsibility to understand the 360 degree impact of the resources we choose to use. From the way the animals are raised and fed, to the way the meat is processed and transported, we consider the ethical, environmental and health implications of each decision.

  1. We only use sustainably-sourced Australian meat with no added hormones.
  2. We choose meats that are pasture-raised and not factory farmed so the animals have a higher standard of living and end of life practices.
  3. We are honest about these hard topics, such as meat consumption. We will always be upfront about the reality of what it means to eat meat products and won’t shy away from having a conversation or consider something we might not have thought of.
  4. We make sure we hire honest, thoughtful and diverse humans that LOVE dogs, with our bias-reducing process.
  5. There is no planet B. We only use 100% recyclable packaging. We are working to become a B Corp. And we make our food on subscription so there is no food waste.

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