Mick Fanning Invests in Scratch! | Scratch

Welcome Harper (and Mick)

Here’s a few words we never imagined we’d be saying – Mick Fanning invests in Scratch!

Actually, stuff it. We did imagine it. From day one. We set out to earn Australia’s trust, not through big marketing budgets and ads, but through good old fashioned customer service and a product that turned dogs health around.

Doug and I always believed that for Scratch to fix the pet food industry like one day we hope it will, it was all about trust. If we could turn flaky skin into a glowing coat, or the runs into 10/10 poops, our customers would vouch for us and want to spread the word.

Today we’re excited to announce that Harper’s skin is glorious and that Mick joins our bootstrapped company as one of our first investors.

Harper’s battles with chronic skin problems

Nearly a year ago when new sign-ups were just trickling in, we saw a familiar name pop up – Mick Fanning. A friend of a friend had tipped him off about Scratch and desperate to fix Harper’s chronic skin issues, he gave it a go.

“Harper’s always had sensitive skin and it gets irritated easily. Poor thing scratches herself silly some days. I kept going through and changing her diet to see if I could help her out but nothing seemed to really work until I got her on Scratch”, says Mick.

“The health of dogs is just as important as my health, but it hadn’t been easy to find a business who made decisions that way”.

Harper spent her first 6 months correcting her gut balance on our single-protein Kangaroo recipe and now alternates between that and Turkey, Beef & Lamb for a little variety. See our dry dog food range.

Less mark-ups.
More of the good stuff

Stores have to spend tons on marketing, rent, staff, etc., so they squeeze out dog food brands to make cheaper food that they can mark up by up to 45%.

We set out to design the single best dry dog food for puppies & senior dogs by cutting out all the middlemen and spending more on the ingredients that help your pup to thrive. We think it’s the ultimate dry dog food.

From $77 per 8kg box with free delivery to Melbourne, Brisbane, Perth, Adelaide, Hobart, Launceston & Sydney.

Try Scratch for your dogs

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Grain-free goodness

No filla, all killa. No cheap grains and corns that make your dog declare it’s turned paleo. Just all the premium meat and vegetables they could ever need in the one box.

Dog Food Meat

Lean, mean protein.

100% locally and sustainably sourced meat from Australia. No dodgy bits. Just a cool 28% high protein dog food to keep you puppy up and at it all day long, and your senior dog from putting on the pounds.


100% Transparent ingredients.

No sneaky names and hidden ingredients – just the real deal. When we say ‘kangaroo’ we mean ‘kangaroo’. That along with goodies like pumpkin, turmeric, and chickpeas, it sounds like your kind of shopping list.

Salmon Dog Food

Good oils.

Salmon, coconut, you name it. We mix through a stack of healthy oils high in DHA to give your puppy strong brain development & senior dog food for a shiny coat in those twilight years.

Extra vitamins.

A healthy dose of supplements to top off an already drool-worthy recipe.

Formulated with an animal nutritionist, Scratch is full of grain-free goodness for all life stages.


Prioritising whole ingredients.

Not all avocado’s taste equal right? It’s the same with dog food. Kibble is usually just cheap powdered ingredients from China. Scratch uses Australian whole ingredients with minimal processing as much as possible.

Dog Food Meat

Real ingredients.

We take the retail markup and invest it in healthier ingredients. One chomp of this high protein Australian kibble and your dog’s old diet will feel like junk food.


Made fresher on subscription.

We use data to know when your dog will be due for more kibble. No more bags of old dog food from 18 months ago. Just the best dog food made fresher for your little mate.

Free Delivery

Delivered to you.

We know when you need it and deliver it straight to your door – for free. Now you can spend your Sunday watching Netflix – not hangin’ in the pet food aisle. We think it’s Australia’s best dry dog food.

Harper got started with our roo recipe and these days rotates between them all

Dog food bag: Turkey, Beef & Lamb

Turkey, Beef & Lamb

Our most popular option for dogs of all ages - even large breed pups.

From $83
Dog food bag: Kangaroo

Sensitive Kangaroo

For any woofer that can't seem to shake tummy, skin or joint issues.

From $94
With Grains
Dog food bag: Lamb

Pasture-raised Lamb

Clean, mean recipe full of hypoallergenic lamb and some nutritious ancient whole-grains. Great for very active dogs.

From $92
Chihuahua sitting on top of a Scratch dog food box

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