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In this world-first collab, we’ve teamed up with Santa to divert tonnes of coal away from power plants Australia-wide, delivering them to mutts as reckless as the government’s continued support of fossil fuels. In a true circular economy moment, your bad boy just won’t be able to resist the canine urge to dig up your backyard and return to this coal to the ground. Now the only question left is… how can we get good dogs and great food to power renewable energy options? If you have any ideas, reach out (seriously do, it’s our dream).