When youâre picking up after your dog, their single poop probably doesnât seem like an environmental catastrophe (although, if theyâre not on Scratch, maybe it does). But the average dog produces an eye-watering 120 kilos of waste per year. Times that by nine million (the number of dogs in Australia) and you start to get […]
Scratch News
The latest in doggy business
Our brand new packaging
In Us
Since day one, our mission has been to deliver dog food that’s fresher than what you’d get at the shops. So, guess what we’ve gone and done now… We’ve made it even fresher! Why? Well, a while back we asked what you do with your Scratch packaging. We got over 1000 responses (woah, thanks guys) […]
Great Australian Dog Survey
In Dog Life
In May 2020 we conducted the largest survey of Australian dogs. We wanted to see how dogs fit into our culture across states and age groups. And we wanted a laugh. See what we learnt from over 20,000 Aussie dogs.
Scratch x Found My Animal
In Us
If your dog has to be on leashâthey may as well look sexy. Thatâs why weâve teamed up with Brooklynâs Found My Animal, crafting beautiful artisan pet products with a meaningful purpose and message. Long-admired by the Scratch team, weâre big fans of their ultra-durable marine-grade rope (inspired by a fisherman in the family) and […]
Fresh food still shipping during COVID-19
In Us
Update: 31st August 2020 Melbourne Stage 4 & Regional VIC Stage 3 RestrictionsQuick update for you dogs in Victoria: donât worry, weâve still got plenty of food and are shipping with no delays at the moment. Australia Post has really been struggling to keep up so we’re currently shipping most Victorian orders with a courier. […]
Chase some tail this Valentines Day
In Us
Last year we used Valentine’s Day as an excuse to throw drinks and get to meet our early Melbourne community. The sun was out, beers were drunk, butts were sniffed (by other dogs. Get your head out of the gutter!). So we’re doing it all again. Single or not, come down with a friend and […]
Welcome Mick (and Harper) Fanning!
In Us
Here’s a few words we never imagined we’d be saying – Mick Fanning invests in Scratch! Actually, stuff it. We did imagine it. From day one. We set out to earn Australia’s trust, not through big marketing budgets and ads, but through good old fashioned customer service and a product that turned dogs health around. […]
Understanding the Invisible Economics of Pet Food
In recent years, pet food has undergone a revolution. Didnât notice? Of course you didnât, because youâre a regular person who doesnât think about kibble 24/7. But while you were going about your daily life, some pretty positive changes have been made around the food available for your best mate. Letâs back up: Historically, people […]
Scratch hits the Channel 9 news
In Us
We had to do five takes of walking down a hallway, but it was worth it to be featured on the channel 9 news last week. Mark Santomartino took a dive into the pet food industry and our growing desire for more truth from our brands. Now that we’ve got our vision back from the […]