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Scratch News

The latest in doggy business

Understanding the Invisible Economics of Pet Food

In recent years, pet food has undergone a revolution. Didn’t notice? Of course you didn’t, because you’re a regular person who doesn’t think about kibble 24/7. But while you were going about your daily life, some pretty positive changes have been made around the food available for your best mate. Let’s back up: Historically, people […]

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Scratch hits the Channel 9 news

We had to do five takes of walking down a hallway, but it was worth it to be featured on the channel 9 news last week. Mark Santomartino took a dive into the pet food industry and our growing desire for more truth from our brands. Now that we’ve got our vision back from the […]

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Oils and Dog Food

Whether your pup is getting home cooked scraps, a raw meal or delicious kibble from Scratch, fats and oils are part of your dogs diet. They can be good for energy to chase magpies, help to keep them full so they’re not nudging the bowl all day, and are vital to maintaining a healthy body […]

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We won small independent business of the year!

It’s humble brag time here at Scratch HQ! Each year the Online Retail Industry and Australia Post pick a panel to choose some of Australia’s leading businesses in areas such as customer service, technology, international expansion and so on. They also award a few general categories and this year we’re honoured to be chosen as […]

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The thing about giving and business

There’s a bunch of industries that seem to have always been a little shady. You know thee kind of businesses that you don’t really like, but the only alternative is paying 3x more from an eco-store. Or maybe they’re the kind that leave you so disillusioned that you spend half your free time making your […]

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2019 Melbourne Dog Lovers Show

Well, that was kind of crazy but we survived our first Dog Lovers Show! So good to meet so many customers in person for the first time, lots of amazing dogs and to introduce what we’re doing to thousands of new people. This was really our first big marketing push and fun to get under […]

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Off The Leash goes to print – Edition #1

There’s only one way to bring people to together with a bipartisan newspaper, and that’s to make one about dogs! We’re excited to bring our dog website & now forum Off The Leash to print with our very first print run of Off The Leash newspapers. In it, you’ll find: Dear Dolly Snoop 10 Questions […]

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Frankie Magazine ‘Small Business of the Year’ winner

See this beautiful magazine? The folks at Frankie clearly have great taste (?) and were kind enough to award us the ‘Small Business of the Year’ title in their famous annual Good Stuff awards. When we started Scratch, we wrote down a list of the publications that we were influenced by, that looked at the […]

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Single (pup) Parents Valentines Day Party

Well, that was a Valentines Day to remember! The curtain came down on our Lovers & Leashes Valentines Day party but we’ll be talking about it for a while yet. It’s a pretty simple formula: dogs + drinks + good humans = fun There were doggo treats, single puppy owners, a flowing bar and love […]

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