In May 2020 we conducted the largest survey of Australian dogs. We wanted to see how dogs fit into our culture across states and age groups. And we wanted a laugh. See what we learnt from over 20,000 Aussie dogs.
Scratch News
The latest in doggy business
Scratch x Found My Animal
In Us
If your dog has to be on leash—they may as well look sexy. That’s why we’ve teamed up with Brooklyn’s Found My Animal, crafting beautiful artisan pet products with a meaningful purpose and message. Long-admired by the Scratch team, we’re big fans of their ultra-durable marine-grade rope (inspired by a fisherman in the family) and […]
Fresh food still shipping during COVID-19
In Us
Update: 31st August 2020 Melbourne Stage 4 & Regional VIC Stage 3 RestrictionsQuick update for you dogs in Victoria: don’t worry, we’ve still got plenty of food and are shipping with no delays at the moment. Australia Post has really been struggling to keep up so we’re currently shipping most Victorian orders with a courier. […]
Chase some tail this Valentines Day
In Us
Last year we used Valentine’s Day as an excuse to throw drinks and get to meet our early Melbourne community. The sun was out, beers were drunk, butts were sniffed (by other dogs. Get your head out of the gutter!). So we’re doing it all again. Single or not, come down with a friend and […]
Welcome Mick (and Harper) Fanning!
In Us
Here’s a few words we never imagined we’d be saying – Mick Fanning invests in Scratch! Actually, stuff it. We did imagine it. From day one. We set out to earn Australia’s trust, not through big marketing budgets and ads, but through good old fashioned customer service and a product that turned dogs health around. […]
Understanding the Invisible Economics of Pet Food
In recent years, pet food has undergone a revolution. Didn’t notice? Of course you didn’t, because you’re a regular person who doesn’t think about kibble 24/7. But while you were going about your daily life, some pretty positive changes have been made around the food available for your best mate. Let’s back up: Historically, people […]
Scratch hits the Channel 9 news
In Us
We had to do five takes of walking down a hallway, but it was worth it to be featured on the channel 9 news last week. Mark Santomartino took a dive into the pet food industry and our growing desire for more truth from our brands. Now that we’ve got our vision back from the […]
Oils and Dog Food
In Dog Health
Whether your pup is getting home cooked scraps, a raw meal or delicious kibble from Scratch, fats and oils are part of your dogs diet. They can be good for energy to chase magpies, help to keep them full so they’re not nudging the bowl all day, and are vital to maintaining a healthy body […]
We won small independent business of the year!
In Us
It’s humble brag time here at Scratch HQ! Each year the Online Retail Industry and Australia Post pick a panel to choose some of Australia’s leading businesses in areas such as customer service, technology, international expansion and so on. They also award a few general categories and this year we’re honoured to be chosen as […]